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Is LifeLock Really Worth the Price in 2025?
LifeLock’s extensive (and often complicated) plan options range in price from $4.99/month for basic identity theft restoration services to as much as $79.99/month for all-in-one family plans.
Note: LifeLock’s advertised prices only apply to your first year as a customer — after that, you’ll pay anywhere from 30–50+% more for the same plan.
There are three key factors that will impact the cost of the LifeLock identity theft protection services that you choose:
- LifeLock offers three main identity theft protection plan tiers — Standard, Advantage, and Ultimate Plus — each with differing levels of protection, support, and insurance coverage.
- For most plans, you can pay extra for add-ons, including Norton 360’s suite of digital security tools, Norton Privacy Monitor Assistant, or protection for multiple adults and children.
- The discounted rates on LifeLock’s homepage only apply to annual plans. While they may be listed as a monthly fee, you’re required to pay the full yearly amount upfront in order to receive a discounted price.
Signing up for identity theft protection is a commitment. If you decide LifeLock is worth it to you, you should know what you’re signing up for — and how much it’s actually going to cost you in the long run.
Note: LifeLock regularly updates and changes its pricing models and offers special discounts and promotions. We’ll do our best to keep this page updated, but the prices listed are only current to the publishing date.
LifeLock Plans and Pricing: What You Need To Know
Browse the LifeLock and Norton websites and you’ll find a dizzying number of plans that encompass varying levels of identity theft protection and cybersecurity, stand-alone antivirus software, business plans, and more — and that’s not counting the different pricing options for annual, monthly, family, and Norton 360 plans.
All in all, LifeLock (and similar plans under the Norton brand name) offer over 50 different products and pricing plans.
Here’s what you can expect to pay at both ends of LifeLock’s pricing spectrum:
- LifeLock’s most affordable plans cost $39.99/year or $4.99/month for just Dark Web monitoring and access to customer support.
- LifeLock’s most expensive plans cost $467.88/year or $79.99/month for identity theft protection with Norton 360 digital security for families.
Remember that these prices only apply to your first year as a customer. After that, your LifeLock identity theft protection plan will renew at a price increase ranging from 30% to 50% or higher.
To combat its complicated offerings, LifeLock recently updated its website to categorize plans under different use cases — ranging from “budget friendly” to “best protection” and “all in one” coverage.
While this makes it harder to compare plan options side by side, the simplest explanation is that the more money you give LifeLock, the more protection it provides in return.
At the lowest price point, the new entry level “Identity Advisor” plan only includes bare-bones Dark Web monitoring and data breach alerts, along with 24/7 live member support.
One step up from that level is LifeLock’s “Standard” plan, which adds additional identity monitoring services, one-bureau credit monitoring, data breach notifications and Dark Web monitoring — along with USPS address change alerts, and over $1 million in identity theft insurance coverage.
The next upgraded plan tier is LifeLock “Advantage,” which includes TransUnion credit file and “Payday Loan “locks,” financial account monitoring with suspicious activity alerts, and higher insurance coverage for stolen funds and personal expense reimbursements.
Finally, at the highest level, the “Ultimate Plus” plan layers on three-bureau credit monitoring, home title monitoring, sex offender registry alerts, bank account takeover alerts, and a full $1 million coverage for both stolen funds and personal expense compensation ($3 million in total insurance coverage).
Here’s a breakdown of what’s included in each of LifeLock’s identity theft protection plans for individuals:
🤔 Why are these prices higher than what’s shown on LifeLock’s website? If you’ve been shopping for a LifeLock plan, you’ve probably come across deals such as $7.50 a month for LifeLock Standard — but these prices are misleading, as they’re only for annual plans. In reality, you’ll pay $89.99 all at once (which, if you were able to pay monthly, would equal $7.50/month).
Next, let’s take a look at each of LifeLock’s different plan options, depending on add-ons you might need — such as protecting your loved ones or adding Norton 360 digital security to your plan.
How Much Does LifeLock Cost for Couples and Families?
Along with its individual plans, LifeLock offers plans for couples (two adults) and families (two adults and up to five children).
Regardless of which plan you choose, all adults receive the same features as they would on an individual plan. However, the benefits for children under the age of 18 are limited to: identity and SSN monitoring, credit file detection, social media monitoring for cyberbullying, identity theft insurance, and a guided child credit freeze.
Alternatively, you can add individual children to your LifeLock plan (at $5.99/month for LifeLock Junior).
If you’re looking to protect multiple people with a single LifeLock plan, here’s a breakdown of LifeLock pricing for families, couples, and children:
How much does it cost to add Norton 360 to your LifeLock plan?
Unlike Aura, which includes digital security and other features on all plans, LifeLock users need to pay extra for the Norton 360 add-on. This includes device and network security tools, such as Norton antivirus software, a virtual private network (VPN), and a password manager.
LifeLock Select plans with Norton 360 only include device protection and security for five devices, while Ultimate Plus plans cover an unlimited number of devices.
Packages also come with parental controls (for LifeLock family plans), a PC Safe Cam, and cloud backups.
While Norton 360 provides powerful protection, adding it to your plan can prove costly.
Here’s a breakdown of how much more LifeLock plans cost with the Norton 360 add-on (all prices are for your first year as a customer only):
If you want to protect more people or devices, you’ll have to pay extra for a couple or family plan.
Note: Unlike LifeLock, every Aura plan includes digital security tools for at least 10 devices, three-bureau credit monitoring, and up to $1 million in stolen funds reimbursement. Try Aura free for 14 days.
How Much Is LifeLock Per Year? Introductory vs. Renewal Pricing
When paid annually, LifeLock costs anywhere from $49.99 to $799.99/year.
However, the most appealing prices are the result of introductory price discounts.
You can only get a discount by paying the annual subscription cost upfront — and, when it comes time to renew, that price will change dramatically.
Here's an example of the price jump that occurs between years.
Customers should be aware that LifeLock may renew your annual plan up to 35 days before your current term ends. If you want to cancel your LifeLock plan, be certain to do so with enough time in advance so that you won’t be charged for another year.
The bottom line: Make sure you’re looking at the total cost of your LifeLock plan when you sign up — not just the estimated monthly fee for a discounted annual plan.
📚 Related: 8 Reasons Why It's Important To Have Identity Theft Protection →
How Much Does LifeLock Cost Per Month?
If you don't want to sign up for an entire year of LifeLock, you can pay monthly — but you forgo the discounted rate in the process.
LifeLock's monthly plans range from $4.99 to $79.99/ month, depending on the level of protection and add-ons you need.
Does LifeLock Offer a Free Trial?
Yes. You can try all of LifeLock’s plans for free for 30 days. Most stand-alone Norton plans are also eligible for a seven-day free trial.
Note: If you don't cancel by the end of the trial period, you will be charged for the full annual subscription.
How Does LifeLock’s Pricing Compare to Aura?
If you’re concerned about LifeLock’s cost and renewal pricing increase, Aura is a powerful alternative that offers robust all-in-one protection, with transparent pricing.
Aura was chosen as the 2025 CNET Editor’s Choice for best identity theft protection. Aura also beat out LifeLock in reviews from Forbes, TechRadar, Money.com, and Tom’s Guide.
Compared to LifeLock, Aura offers much more straightforward and transparent pricing and plan options.
Unlike LifeLock’s “feature gating” and renewal price increase strategies, all Aura plans provide the same high level of protection — you only need to decide whether you want to protect yourself, yourself and a loved one, or your entire family.
Only LifeLock’s most expensive Ultimate Plus plan (with Norton 360) comes close to comparing to Aura's comprehensive identity theft protection plans.
For a much lower cost than LifeLock's top package, Aura offers award-winning identity, credit, and financial account monitoring features, robust digital security tools, 24/7/365 access to identity restoration specialists, and up to $5 million in identity theft insurance coverage.
A 2025 mystery shopper consumer study conducted by ath Power Consulting found that Aura provides the most reliable and fastest fraud alerts — up to 185x faster than Norton3.
Here's how Aura’s pricing compares to LifeLock Ultimate Plus:
How To Cancel Your LifeLock Subscription and Get a Refund
If you’ve already signed up for LifeLock and have decided it’s not for you, you can cancel your subscription in a number of ways:
- Call member services and support at 1-800-543-3562.
- Log in to your online account online, select Membership Portal, then Request Support, and click on Cancel.
- Log in to your account on the app, select Manage My Subscriptions, and then Cancel Subscription Renewal.
LifeLock offers a 60-day money-back guarantee on all identity theft protection and privacy monitor assistant annual plans from the date of initial purchase or renewal.
According to LifeLock’s refund policy, monthly memberships may be refunded within 14 days of the initial purchase or renewal.
However, if any services have been redeemed during your subscription period — such as using a credit or identity lock feature or receiving any personal expense reimbursement — you may not qualify for a refund.
The Bottom Line: Is LifeLock Worth the Price?
With its decades of experience and a claimed 80 million+ users, Norton LifeLock has an impressive track record. But its sky-high prices for identity theft protection and history of data security incidents may mean it’s not worth it for everyone.
LifeLock charges some of the highest prices in the industry, and new alternatives like Aura have introduced robust ID theft protection at more affordable prices.
Get peace of mind with Aura's in-depth identity and three-bureau credit monitoring — plus credit card, credit and savings account, and investment account monitoring. You’ll also receive malware protection, AI-powered scam and spam blockers, and exceptional 24/7 support if you happen to become a victim of identity theft.
