Aura Reviews: Why Customers Love 
(and Trust) Us

See what experts and real customers say about Aura, and how we stack up to the competition, so you can decide if Aura is right for you.

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What is Aura? (1:10)
 

Experts Agree: Aura Is #1 for Family Online Protection

Aura is an all-in-one digital security and identity theft protection solution that keeps you and your family safe. Our AI-powered platform helps protect you against hacking, scams, identity theft, and fraud.

If the worst should happen, Aura’s U.S.-based support team is available 24/7 — with every account covered by at least $1 million in identity theft insurance.

Customers Love Our 
Easy-to-Use Mobile App

If your phone is the door to your digital life, consider Aura your lock. With millions of customers, and over ten thousand 5-star reviews on Trustpilot and both the iOS and Android app stores, Aura makes on-the-go digital security easier than ever.

4.5 • Excellent
4.7 stars on Apple App Store
4.5 stars on Google Play
An image depicting five out of five stars rating on Trustpilot

I got the white glove treatment

I got the white glove treatment! An identity verification alert came through and Shanna provided exquisite service - she was thorough, patient and knowledgeable. Since I had no relationships with the bank that performed the ID check, Shanna helped me first contact the bank to ensure no applications were in process. Seeing none (thank God), she also helped me decide whether or not to freeze my credit. I was hesitant but after she explained what that entailed I decided to do the freezes. I am so glad I did! It has brought me great peace of mind. I am so glad I have a membership with Aura and especially for representatives like Shanna! She prevented a potential identity theft and the major hardship that would have caused. Thank you!

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— 

Joe

Trustpilot, 8.22.2024

An image depicting five out of five stars rating on Trustpilot

No exaggeration...this was the best customer service I have ever encountered!

I was mighty stressed that someone had applied for a credit card in my name. I called, had a polite and articulate person immediately answer, and was fully supported as we phoned and dealt with the credit card company together. She (Shanna) stayed on the line after the resolution to help me freeze my credit files from predators, all the while giving me very helpful tips and advice. I have already recommended Aura to my family and friends. It's definitely worth every penny!

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— 

Chris

Trustpilot, 7.4.2024

An image depicting five out of five stars rating on Trustpilot

Great security at an honest price!

I would like to take this opportunity to thank Aura for a very nice product at a low monthly price. I have not used the product for very long; however, I did sign-up after a careful review. Not only is it a reputable product, but the Customer Service is outstanding! I want to thank Deanna in particular for her professionalism, courtesy and respect. She was one of the nicest individuals that I have ever spoken with. Please do not allow her efforts to go unnoticed.

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Gregory

Trustpilot, 7.2.2024

An image depicting five out of five stars rating on Trustpilot

Took the time and effort to help

Also stopped a thief from stealing my information and opening several accounts even with a bank. Took over an hour but it was done. Thanks for a great job done.

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David

Trustpilot, 12.15.2023

An image depicting five out of five stars rating on Trustpilot

I am a victim of identity theft

Aura's Fraud resolution services include assigning you a dedicated case manager for 90 days. I found Shanna to be very knowledgeable, friendly and helpful. It was nice to talk to ONE person (instead of being passed around from one person to another) who immediately understood the situation and what the next steps were to resolve my case.

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Yilmarie

Trustpilot, 11.2.2023

An image depicting five out of five stars rating on Trustpilot

Best of the best

Great service, always there for you. They monitor and protect just about everything for a reasonable charge.

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— 

Gaetano

Trustpilot, 10.26.2023

An image depicting five out of five stars rating on Trustpilot

The customer service staff is amazing!

I never have to wait to talk to a representative and they are always professional, patient, friendly, knowledgeable and easy to talk with.

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— 

Sara

Trustpilot, 10.26.2023

An image depicting five out of five stars rating on Trustpilot

Best device protector!

I have Aura on my phone, computer and tablet and I love how it protects all 3 of my devices! It's the best!

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Debra

Trustpilot, 10.26.2023

An image depicting five out of five stars rating on Trustpilot

I love how Aura contacts me when anyone accesses my credit report.

I was mighty stressed that someone had applied for a credit card in my name. I called, had a polite and articulate person immediately answer, and was fully supported as we phoned and dealt with the credit card company together. She (Shanna) stayed on the line after the resolution to help me freeze my credit files from predators, all the while giving me very helpful tips and advice. I have already recommended Aura to my family and friends. It's definitely worth every penny!

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— 

Faith

Trustpilot, 10.26.2023

An image depicting five out of five stars rating on Trustpilot

Aura is great when it comes to digital security.

They are always on the alert for activity connected to my name and finances. In one instance Aura alerted me to a company that was trying to charge me for a service that I had turned down. I was able to immediately contact my credit card company to stop the transaction. They've also been great about removing my name from databases so I no longer have an email box full of unsolicited messages.

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Robert

Trustpilot, 10.26.2023

An image depicting five out of five stars rating on Trustpilot

Aura is awesome

After being a victim of identity theft when my social security card got "lost" in the mail, my credit was ruined. It's taken me years to build it back up. Once I did, I signed up with Aura to protect it. I have nothing but positive things to say about Aura. The alerts I get when I open a new account lets me know that they are monitoring 24/7. And the customer service agents are awesome. I can sleep better knowing that my accounts are protected with Aura.

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Stephen

Trustpilot, 10.26.2023

An image depicting five out of five stars rating on Trustpilot

Best product I've used!

I've used this product for a couple of years now and have not had any problems. I have on both of my devices never a problem. A little costly but it's a lot better than the alternative. I've used a few different ones, but this suits me the best.

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Maurice

Trustpilot, 10.26.2023

An image depicting five out of five stars rating on Trustpilot

Aura has got my back!

I just feel safe knowing Aura is out there covering My back! Their customer service is great. The website is so easy to use GREAT PROTECTION, THANK YOU EVERYONE.

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— 

MiaAsiya

Trustpilot, 10.25.2023

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What Some of the Biggest Digital Creators Say About Us

“It’s very powerful to have the information and know-how to protect yourself. Aura is foundational to protecting your identity.”
Scammer Payback
7.67M subscribers
“Aura is way easier and more effective than anything else I’ve found. It really has every single feature that I could possibly want for identity protection and just overall privacy.”
Heavy D Sparks
3.95M subscribers
"Aura offers excellent protection against cyber threats, making sure users stay safe online. Their dedication to evolving with the digital landscape is commendable."
Popo Medic
804k subscribers

Why Aura Is Right for You

See what inspires thousands of people to sign up for or switch to Aura every month.

Included With Every Plan

Award-winning identity protection, three-bureau credit monitoring with the industry’s fastest fraud alerts3, robust digital security, 24/7 Dark Web monitoring, and more.

Family Safety

Family plans cover up to 5 adults and unlimited children and include family and child identity theft protection, parental controls, cyberbullying alerts, screen time limits, and more.

Credit and Financial Fraud Protection

AI-powered financial transaction monitoring, plus credit file monitoring with all three credit bureaus — Experian, Equifax, and TransUnion — one-click credit lock, and monthly credit scores and credit reports.

Support

24/7 customer support plus Expert Fraud Remediation (phone, chat, and email).

Insurance

$1 million per adult — $5 million optional coverage including HSA and 401k cash recovery, and more.

Digital Security

VPN, antivirus, password manager, anti-tracking, ad blocker, Safe Browsing, and more — for unlimited iOS and Android devices.

Privacy

Automatic data broker opt-out, Dark Web and data breach alerts, junk mail and spam call reduction, and more.

Free Trial

14-day free trial and a 60-day money-back guarantee (annual plans).

LifeLock Ultimate PlusIdentityForce UltraSecure + Credit
Free Trials
14-day free trial available.
Monthly Plan Cost (Individual)$24/month$34.99/month$34.90/month
Annual Plan Cost (Individual)$12/month$19.99/month~$29.15/month
24/7 U.S.-Based Support
Clear Pricing
Transparent pricing; no hidden renewal fees.
Price increases by ~42% after the first year.
Renewal pricing is based on subscription rates in effect at that time.10
Identity Monitoring
Identity Protection with Home and Auto Title monitoring.
No auto title monitoring.
No home or auto title monitoring.
Three-bureau Credit Monitoring
Available across all plans.
Online Safety Features
VPN, Antivirus, Password Manager, Anti-Tracking, Ad Blocker, and more.
Limited VPN, antivirus, or anti-tracking.
Family Plan With Parental Controls, Child ID Protection
5 adults, unlimited kids plus Child ID Protection, Parental Controls, and Safe Gaming.
2 adults, 5 kids.
No parental controls.
2 adults, unlimited kids.
No parental controls.
Social Media Monitoring

Our comparison methodology combines ratings and reviews from third-party professional and consumer review sources as of September 2024. This comparison does not solely reflect Aura's subjective opinions, tests, or experiences.

Editors and Independent Reviewers Give Aura Top Ratings

We’re constantly getting high ratings and great reviews from both real customers and trusted industry experts — including being named the #1 Identity Theft Protection solution by USNews.com, Forbes, Tom’s Guide, and more.

Here’s what a few experts had to say about using Aura:

“We believe Aura gives you the most bang for your buck compared with the competition. For a reasonable monthly price, you can get features rival services make you upgrade for.”

“Aura is a very comprehensive package that offers everything you'd need and more to protect you and your family's identity online.”

“Aura’s identity theft protection service hits all the marks when it comes to features, value, and user experience.”

“Aura stands out from its competitors because its comprehensive plans cover every major identity theft concern and offer many additional features, such as a VPN and password manager...”

Bringing Online Safety to the Big Screen, Sports Teams, 
and More

With more than $12.5 billion lost to fraud in 202311, Aura’s mission has never been more important. That’s why we’ve partnered with Robert Downey Jr., the Boston Red Sox, Blue Star Families, and others, to raise awareness about the importance of online safety.

Blue Star Families Collaboration

Protecting Military Families from Online Threats

Aura supports stronger digital security for millions of military families with our military discount and online safety hub featuring new educational resources and digital safety tips.

A female soldier embraces a young girl warmly, displaying a heartwarming bond between them.

We’re on a Mission to Make the Internet a Safer Place for Your Family

From app and website blocking to Safe Gaming tools with cyberbullying and online predator warnings, we give parents peace of mind that their family is safe and building better online habits.

We were even named a Mom's Choice Awards® (MCA) Gold Recipient for being among the best in family-friendly apps and software:

At Aura, we have made it our mission to help families stay safe online by protecting their identities, finances, privacy and more.

— Hari Ravichandran, Founder and CEO

Ready to Try Aura for Yourself? Pick Your Plan

Reviews and ratings only tell half the story. Try all of Aura’s features free for 14 days to see if it’s right for you.

Now With Spam Call Protection
Identity & Fraud Protection

Couple

2 adults, 20 devices
$22
/
mo
Save 54%
Start Free Trial
Includes 14 Days Free Trial
Identity & Fraud Protection

Individual

1 adult, 10 devices
$12
/
mo
Save 50%
Start Free Trial
Includes 14 Days Free Trial
Parental Controls & Child Safety

Kids

Unlimited kids & unlimited devices
$10
/
mo
Save 52%
Start Free Trial
Includes 14 Days Free Trial

Try all of Aura’s online safety features risk-free. If you don’t feel safer after signing up for Aura, we offer a 60-day money-back guarantee on all annual plans — no questions asked.

Why Aura Might Not Be Right for You

We might not be the perfect fit — and that’s okay! Even with thousands of 5-star reviews, we know we’re not for everyone.

You might be better off with an alternative if:

You’re looking for a dedicated password manager, VPN, or antivirus protection.

Aura is an all-in-one solution that includes tools to protect you against online threats, such as hacking, malware, and phishing attacks. However, some dedicated tools may include deeper functionality.

You’re looking for help rebuilding your credit.

Aura monitors your financial accounts and helps protect you against fraud with three-bureau credit monitoring, fast fraud alerts, one-click credit lock, and bank account monitoring. Aura doesn’t provide financial advice, simulators, or other tools for actively rebuilding your credit.

You want to see everything on your child’s phone.

Aura’s family plan includes screen time limits, internet history reports, app and website blocking, and more. However, Aura won’t give you access to your child’s texts, emails, and private messages.

You’re concerned about the monthly cost of Aura.

Aura brings everything you need to stay safe online into a single, easy-to-use app. If you’d like to sign up for Aura but are concerned about the monthly cost, speak with our team by calling 844-203-4727.

Still Not Sure About Aura?

See how Aura compares to services like LifeLock, IdentityForce, and Bark.

Get Started with Aura

1. Choose your plan

Pick Aura’s Individual, Couple, or Family plan. Download and log in to your Aura app with two-factor authentication.

2. Connect your accounts

Link your bank, credit card, loan, and investment accounts.

3. Start receiving alerts

Monitor your identity watchlist and other credit-related alerts on the Aura web or mobile app.
4.7 stars on Apple App Store  •  38.9K Ratings
4.5 stars on Google Play  •  11.7K Reviews