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What is Aura Cares?
We launched Aura Cares in support of our mission to create a safer internet for everyone, recognizing that our all-in-one technology cannot achieve this mission entirely on its own.
That's where Aura Cares comes in. Building a truly safer internet for everyone demands consideration of those especially vulnerable in their online lives, a deep understanding of the varied digital experiences of people from all types of backgrounds, and an ability to adapt to better address those challenges and unique needs.
As a leader in consumer digital safety, we believe it is our responsibility to help fill these gaps. It's why we established a strategic focus in areas we are uniquely positioned to have the greatest influence and identified activities that directly tie not only to our mission, but that support Aura’s longevity and ensure we are here, advocating for consumers everywhere, for many years to come.
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Partnership-Based Approach
We realize that achieving our mission of a safer internet for everyone will not be easy, nor can it be achieved by Aura alone. It requires a strategic effort that combines our expertise and best-in-class technology with proactive collaboration among those with the power to understand, reach and engage groups most at-risk of online threats, underrepresented individuals in our industry and innovators pioneering the future of digital safety and security.
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Driving awareness of heightened risk among communities especially vulnerable to cyber threats
At Aura, we believe it’s our responsibility to take steps to help address and reverse digital threats' increased prevalence and disproportionate toll among especially vulnerable communities. We seek to share our understanding of digital security, the dangers of cyber threats and tools that better protect us as we navigate an increasingly digital world - in particular among those at heightened risk of evolving threats.
In close collaboration with partners who understand and advocate for these communities everyday, we’re building bespoke education campaigns that drive awareness and understanding of increased vulnerability. We're also providing resources to help combat this, as well as offering Aura's proactive protection - so they can simply secure everything they need to do online, while protecting all they care about offline.
Who is most vulnerable?
Aura teamed up with the nation’s largest military family support organization Blue Star Families in 2021 to raise awareness among active-duty service members, Veterans, and their families of their increased vulnerability to cybercrime. In partnership with Blue Star Families, Aura reached nearly 50,000 military families with a multi-channel cybersecurity education.
Military
Active-duty service members are 3X more likely to experience electronic theft of money directly from bank accounts. (Source)
U.S. Children
1 in 50 children have been victims of identity theft. 73% of victims know their perpetrators and foster youth are at higher risk. (Source)
Survivors of Domestic Abuse
In 99% of cases, financial abuse is reported. Often made possible through identity theft or other fraud. (Source)
Older Adults
Americans 60+ lost $1.7 billion to fraud in 2021, more than any other age group. (Source)
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Fostering the next generation of diverse talent in STEM and inclusive technology workplaces
Creating a safer internet for everyone, first demands an understanding of the vastly different digital experiences, needs and challenges of people from all backgrounds, cultures, communities, ethnicities, religions and more. That understanding requires a workforce that more closely represents - and can therefore address the needs of - the diversity of the world we live in.
That’s why Aura Cares' inclusion efforts focus on investing in underrepresented talent through STEM education and mentoring, and evolving our talent pipeline by donating to and collaborating with organizations fostering a diverse workforce. Because diversity and inclusion aren’t just critical to building a safer internet for all people - but for building a business that continues to grow and evolve for many years to come.
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Ethical innovation to support a workforce, venture community and industry that’s built to evolve and last for many years to come
Critical to building a safer internet for all people is investing in emerging startups and underrepresented founders who are charting the future of online safety. Aura is investing in the future of digital safety and committed to evolving this ecosystem ethically and sustainably.
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Aura Innovation Fund: Investing in the Too-Often Overlooked
Innovation is core to ensuring that Aura remains cutting-edge and best-in-class. We believe it's possible to do this in a way that directs hard-to-access capital to startups and founders who are often overlooked. Similar to our education and inclusion initiatives, we believe that our innovation efforts must help us fill the gap in creating a safer internet for everyone.
That’s why we’re identifying and investing in early stage startups that are either led by an underrepresented group in our industry, or solve a problem for a community at especially high risk of cybercrime.
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Aura recognizes and supports the collective, systemic change needed to address the climate crisis, and champions a world in which all people can thrive
The protections and security our technology offers families are only significant if we have a healthy, thriving planet on which to live and grow. As we operate, innovate and collaborate, the health of our environment will be kept top of mind - to create not only a safer internet, but a more sustainable one, as well.
