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Your Privacy Choices
Insurance for Executive Ultimate Plan
$5 Million Insurance Policy Terms and Conditions

We understand that you value the privacy of your personal information. You may have certain rights regarding your personal information, subject to local law, as described in our privacy notice. This page provides you with information about how to exercise those rights. You can learn more about how we use your personal information and protect your privacy by reviewing our privacy notice.

Opt-out of Targeted Advertising

Like many companies, Aura and our advertising partners may collect certain information when you visit our sites or use our app.  This may include cookies and similar information stored on your browsers, advertising identifiers on your mobile devices, and/or the IP address of your devices. We and our partners use that information to deliver online advertisements to you on your devices tailored to your interests.  The disclosure of such information may in certain circumstances be deemed a ‘sale,’ ‘sharing,’ or ‘targeted advertising’ under certain U.S. state privacy laws. These selling, sharing and targeting activities are defined by applicable laws and fall into two different areas - Online Sharing and Offline Sharing. You may have certain rights, subject to local law, to opt out of these disclosures.

Online Sharing.  Online selling/sharing/targeting occurs when we share information with advertising technology companies present on our websites who combine that information with information they collect about your visits to other sites or that they otherwise have about you to provide more personalized advertising to you. This occurs through the use of cookies, pixels, tags and similar technologies. To exercise your right to opt out of the disclosure of such information related to your use of our websites, you will need to take the following steps with respect to each browser and each device you use to access our websites:

  • In this Cookie Preference Center, you can disable non-essential cookies, some of which support exchanges of information that may be considered 'sales' or 'sharing'.
  • If you adjust your cookie preferences using our Cookie Preference Tool, your preferences will apply only on this browser and on this website. To opt out of ‘sales’ or ‘sharing’ associated with information collected on other Aura sites or from other browsers, you will need to use the tools available on those sites or from other browsers.

Offline Sharing. Offline selling/sharing/targeting occurs when we obtain personal information from, or share personal information we have about you with other companies to better target ads to you or other potential customers. This may include use of your email address for Aura to target ads to you through various social media or other audience matching platforms in a privacy-centric fashion.  To opt out of offline sharing (or to exercise other rights as described in our privacy notice), please contact us by clicking here to complete our online request form. We will use the personal information you provide in order to process your request.

After you take the steps described above, please note that you may continue to see advertising regarding our products and services. We may deliver advertising to a general audience or place advertising on websites and other platforms that relate to our advertisements. Finally, you may continue to see ads based on information that we disclosed prior to you taking any of the steps above.

Sensitive Personal Information

Aura collects personal information, such as account usernames and passwords, or information you enter for Identity Theft Protection, that may be deemed sensitive under applicable laws. We collect this information only as necessary and use it to provide products or services you request, as described in our privacy notice.

Aura exclusively uses and discloses sensitive personal information only for purposes expressly directed by our customers and not for any other commercial purpose. As a result, state laws that require enhanced consent, or opt-out choices such as a ‘right to limit’ do not apply to our processing activities. Customers can access and delete any sensitive personal information stored by Aura at any time.

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*The Identity Theft Insurance is underwritten and administered by American Bankers Insurance Company of Florida, an Assurant company. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions. The Personal Cyber Insurance is underwritten and administered by Houston Casualty Company, a Tokio Marine company. Please refer to the actual policy for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions. Review the Summary of Benefits.

** Free trial offer can only be redeemed once per customer. Full access to plan features depends on identity verification and credit eligibility.

¹ The score you receive with Aura is provided for educational purposes to help you understand your credit. It is calculated using the information contained in your Equifax credit file. Lenders use many different credit scoring systems, and the score you receive with Aura is not the same score used by lenders to evaluate your credit.

² 60-day money back guarantee is only available for our annual plans purchased through our websites (excludes Amazon) or via our Customer Support team. You may cancel your membership online and request a refund within 60 days of your initial purchase date of an eligible Aura membership purchase by calling us at 1-833-552-2123.

If you signed up for Aura through a free trial, then your membership purchase date will be the date you signed up for your free trial, and you will have 60 days from the date you signed up for your free trial to cancel and request a refund. If you switched to a new annual plan within 60 days of your initial Aura annual subscription, you may still qualify for the Money Back Guarantee (based upon your initial annual plan purchase date).

³ As compared to the competition. Results based on a 2022 mystery shopper consumer study conducted by ath Power Consulting. ath Power Consulting was compensated by Aura to conduct this study.

⁴ Child members on the family plan will only have access to online account monitoring and social security number monitoring features. All adult members get all the listed benefits.

⁵ Ranked #1 by Forbes, CNBC, and CNET. They may be compensated as a marketing affiliate of Aura, but their ratings are all their own.

⁶ cdc.gov.../getmoving

⁷ commonsensemedia.org.../new-normal

⁸ kaspersky.com.../parents-worried

⁹ Javelin 2022 Identity Fraud Study

‡ Not all features use AI capabilities.

No one can prevent all identity theft or monitor all transactions effectively. Further, any testimonials on this website reflect experiences that are personal to those particular users, and may not necessarily be representative of all users of our products and/or services. We do not claim, and you should not assume, that all users will have the same experiences. Your individual results may vary.

AURA SERVICES ARE NOT INTENDED TO DIAGNOSE, TREAT, CURE, OR PREVENT ANY DISEASE OR MEDICAL CONDITION. THE SERVICES ARE FOR INFORMATIONAL PURPOSES ONLY AND CANNOT REPLACE THE SERVICES OF PHYSICIANS OR MEDICAL PROFESSIONALS.

Aura's service does not monitor for all content or your child’s behavior in real time. Alerts and/or insights may not be 100% accurate or timely.