Cookies and Other Tracking Technologies
Cookies are small portions of text that are stored on the device you use to access our services. Cookies enable us (or third parties that we allow to set cookies on your device) to recognize repeat users. Our websites, for example, may use first and third party cookies. Cookies may expire after a period of time, depending on what they are used for. We also use various technologies to collect and retain information about visits to our websites and use of our mobile applications.
Other Tracking Technologies
- Pixel Tags / Page Tags / Web Beacons / Tracking Links - These are small, hidden images and blocks of code placed in web pages, ads, and our emails that allow us to determine if you perform a specific action. When you access a page, ad, or email, or click a link, these items let us know that you have accessed that page, opened an email, or clicked a link.
- SDKs - SDKs or software development kits are software code provided by our business partners that let our software interact with the services those partners provide. For example, in our free mobile apps, we may use an SDK to enable our app to serve ads from an advertising network. Sometimes these interactions will involve that business partner collecting some information from the device on which the software is run.
Types of Cookies We Utilize and Why We Utilize Tracking Technologies
We Utilize Cookies:
- To provide our services - Essential Cookies are essential for the proper operation of our services and for security. For example, cookies allow us to authenticate who you are and whether you’re authorized to access a resource or enable us and our payment processors to help prevent and detect certain kinds of fraud.
- To store your preferences - Functional Cookies can store your preferences, such as language preferences or whether to pre-fill your username on sign in forms. We may also use them to optimize the content that we show to you.
- For analytics - Analytic Cookies are used to inform us how users interact with our services so we can, as a legitimate interest, improve how they work (such as what screens or webpages you access, and whether our advertising is effective).
- For advertising-related purposes - Advertising cookies, we advertise our services online with the help of third parties who show ads and marketing about us on sites around the internet.
We may allow our business partners to place certain tracking technologies in our services. These partners use these technologies for the following purposes:
- To provide our services - Some business partners who help us to provide our services may use these technologies to support those efforts.
- For analytics - To help us understand how you use our services.
- For marketing - To help us market and advertise our services to you, including on third party websites. Cookies are used in connection with this to measure the performance of our advertising, attribute actions you take with our ads with actions you take on our services, deliver ad retargeting (serving ads based on your past interactions with our services), and target ads at similar audiences.
- To serve ads - This is relevant to users of our free products only. Ad networks and affiliate networks may use these technologies to display ads which they think will be more relevant to you. For more information, please see the “Displaying Ads” section above.
Managing Cookies and Your Choices
Managing Cookies on Your Devices
Most web browsers and some mobile devices give you the ability to manage your cookie preferences, including deleting cookies and blocking cookies from being set on those browsers or devices. Visit the “help” section of your browser to understand what controls it gives you over cookies. Note that deleting or blocking certain cookies could adversely impact the proper operation of our services.
Third Party Advertising Cookies
For information on how to opt out of personalized or interest-based advertising, you can visit the following pages:
- Network Advertising Initiative opt out page
- Digital Advertising Alliance opt out page
- Your Online Choices (for Australian residents)
- Your Online Choices (for EU residents) To opt out from Google ad personalization, visit the Google Ads Settings page . These opt out mechanisms are not provided by Aura and we are not responsible for the availability or operation of them. Note that after opting out of personalized advertising you may still see non-personalized ads.