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Cookie Policy

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Website Terms of Use

Cookies and Other Tracking Technologies

Cookies

Cookies are small portions of text that are stored on the device you use to access our services. Cookies enable us (or third parties that we allow to set cookies on your device) to recognize repeat users. Our websites, for example, may use first and third party cookies. Cookies may expire after a period of time, depending on what they are used for. We also use various technologies to collect and retain information about visits to our websites and use of our mobile applications.

Other Tracking Technologies
  • Pixel Tags / Page Tags / Web Beacons / Tracking Links - These are small, hidden images and blocks of code placed in web pages, ads, and our emails that allow us to determine if you perform a specific action. When you access a page, ad, or email, or click a link, these items let us know that you have accessed that page, opened an email, or clicked a link.‍
  • SDKs - SDKs or software development kits are software code provided by our business partners that let our software interact with the services those partners provide. For example, in our free mobile apps, we may use an SDK to enable our app to serve ads from an advertising network. Sometimes these interactions will involve that business partner collecting some information from the device on which the software is run.

Types of Cookies We Utilize and Why We Utilize Tracking Technologies

We Utilize Cookies:
  • To provide our services - Essential Cookies are essential for the proper operation of our services and for security. For example, cookies allow us to authenticate who you are and whether you’re authorized to access a resource or enable us and our payment processors to help prevent and detect certain kinds of fraud.
  • To store your preferences - Functional Cookies can store your preferences, such as language preferences or whether to pre-fill your username on sign in forms. We may also use them to optimize the content that we show to you.
  • For analytics - Analytic Cookies are used to inform us how users interact with our services so we can, as a legitimate interest, improve how they work (such as what screens or webpages you access, and whether our advertising is effective).‍
  • For advertising-related purposes -  Advertising cookies, we advertise our services online with the help of third parties who show ads and marketing about us on sites around the internet.

Third Parties

We may allow our business partners to place certain tracking technologies in our services. These partners use these technologies for the following purposes:

  • To provide our services - Some business partners who help us to provide our services may use these technologies to support those efforts.
  • For analytics - To help us understand how you use our services.
  • For marketing - To help us market and advertise our services to you, including on third party websites. Cookies are used in connection with this to measure the performance of our advertising, attribute actions you take with our ads with actions you take on our services, deliver ad retargeting (serving ads based on your past interactions with our services), and target ads at similar audiences.‍
  • To serve ads - This is relevant to users of our free products only. Ad networks and affiliate networks may use these technologies to display ads which they think will be more relevant to you. For more information, please see the “Displaying Ads” section above.

Managing Cookies and Your Choices

Managing Cookies on Your Devices

Most web browsers and some mobile devices give you the ability to manage your cookie preferences, including deleting cookies and blocking cookies from being set on those browsers or devices. Visit the “help” section of your browser to understand what controls it gives you over cookies. Note that deleting or blocking certain cookies could adversely impact the proper operation of our services.

Third Party Advertising Cookies

For information on how to opt out of personalized or interest-based advertising, you can visit the following pages:

  • Network Advertising Initiative opt out page
  • Digital Advertising Alliance opt out page
  • Your Online Choices (for Australian residents)
  • Your Online Choices (for EU residents) To opt out from Google ad personalization, visit the Google Ads Settings page . These opt out mechanisms are not provided by Aura and we are not responsible for the availability or operation of them. Note that after opting out of personalized advertising you may still see non-personalized ads.

If you have any questions about our Cookie Policy, please contact us at: privacypolicy@aura.com

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* Identity Theft Insurance underwritten by insurance company subsidiaries or affiliates of American International Group‚ Inc. The description herein is a summary and intended for informational purposes only and does not include all terms‚ conditions and exclusions of the policies described. Please refer to the actual policies for terms‚ conditions‚ and exclusions of coverage. Coverage may not be available in all jurisdictions.

** Free trial offer can only be redeemed once per customer. Full access to plan features depends on identity verification and credit eligibility.

¹ The score you receive with Aura is provided for educational purposes to help you understand your credit. It is calculated using the information contained in your Equifax credit file. Lenders use many different credit scoring systems, and the score you receive with Aura is not the same score used by lenders to evaluate your credit.

² 60-day money back guarantee is only available for our annual plans purchased through our websites (excludes Amazon) or via our Customer Support team. You may cancel your membership online and request a refund within 60 days of your initial purchase date of an eligible Aura membership purchase by calling us at 1-855-712-0021.

If you signed up for Aura through a free trial, then your membership purchase date will be the date you signed up for your free trial, and you will have 60 days from the date you signed up for your free trial to cancel and request a refund. If you switched to a new annual plan within 60 days of your initial Aura annual subscription, you may still qualify for the Money Back Guarantee (based upon your initial annual plan purchase date).

³ As compared to the competition. Results based on a 2022 mystery shopper consumer study conducted by ath Power Consulting. ath Power Consulting was compensated by Aura to conduct this study.

⁴ Child members on the family plan will only have access to online account monitoring and social security number monitoring features. All adult members get all the listed benefits.

⁵ Ranked #1 by Security.Org and IdentityProtectionReview.com. They may be compensated as a marketing affiliate of Aura, but their ratings are all their own.

⁶ cdc.gov.../getmoving

⁷ commonsensemedia.org.../new-normal

⁸ kaspersky.com.../parents-worried

⁹ Javelin 2022 Identity Fraud Study

‡ Not all features use AI capabilities.

No one can prevent all identity theft or monitor all transactions effectively. Further, any testimonials on this website reflect experiences that are personal to those particular users, and may not necessarily be representative of all users of our products and/or services. We do not claim, and you should not assume, that all users will have the same experiences. Your individual results may vary.