About Us

We’re AI-powered protection empowering people of all ages to thrive in an increasingly connected world.

Best-in-Class Protection

Forbes Advisor 'Best of 2024' award. All-in-one ID theft protection.

Best Identity Theft Protection Services 2024, Forbes

USA Today 2024 award. 'Best identity theft protection services'

Best Identity Theft Protection 2024,  USA Today

Mom's Choice Awards 2024 award - Honoring excellence.

Gold Recipient for Family Friendly Apps 2024, Mom’s Choice Awards

Best Identity Theft Protection 2024, CNET

Parent tested, parent approved award. 'Winner'

Aura’s Family features are powered by PTPA Award Winners Kidas and Circle

“Aura stands out for its white-glove fraud resolution team that walks you through resolving any identity theft or fraud incident, its email alias generation to hide your email address, its automated child sex offender geo-alerts, all in addition to three-bureau credit monitoring alerts and monthly VantageScore access”

“Aura is a great solution for individuals or families looking for an all-encompassing solution that covers a password manager, VPN, antivirus, storage, and ID protection. All of this is done fairly easily, thanks to Aura’s user-friendly interface and clear pricing policy.”

“No matter the plan you choose, Aura doesn’t skimp on the features you get. In addition to white glove resolution services, identity theft insurance coverage and dark web and Social Security number alerts, Aura provides an expansive list of online security and credit monitoring options”

Letter from our founder and CEO

Reimagining Family Online Safety

When my identity was stolen over a decade ago, it was more than a personal crisis—it revealed the urgent need for stronger digital safeguards in our increasingly digital lives. That's why I created Aura: a reimagination of online safety that’s simple, comprehensive, and designed to protect you at every stage of life, leveraging Aura Intelligence (AI) so you can thrive in an increasingly connected world.

As technology reshapes our lives, Aura is dedicated to addressing the security and wellbeing risks families face, providing holistic protection for everyone—from you to your kids, to your aging parents.

— Hari Ravichandran, Founder and CEO

Meet the Leadership Team

Hari Ravichandran, Founder and CEO

Aura by the Numbers

1M+

Customers protected

250x

Faster fraud detection than competitors³

20+

Digital Parenthood Partners

1M+

Customers protected

250x

Faster fraud detection than competitors³

20+

Digital Parenthood Partners

Our Journey

2017

Aura founded as iSubscribed

2018

iSubscribed, WndrCo, and General Catalyst acquire Intersections Inc. and Identity Guard

2019

Rebranded as Aura, uniting Intrusta and Identity Guard brands

2020

Acquired Pango, FigLeaf, and PrivacyMate

2021

Acquired parental controls leader Circle Media Labs

2022

MetLife becomes Aura’s exclusive U.S. employer distributor

2024

Aura splits into two world-class online safety companies: Aura & Point Wild (formerly known as Pango)

2025

$140 million in Series G funding & Aura online balance and wellbeing features are announced

A New Approach to Online Safety & Balance

We blend innovation, expertise, and purpose to build a balanced life online.

Areas of Expertise

Our AI-powered, data-driven solutions help consumers manage risk, make informed decisions, and enhance their lives.

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Parent and tow young kids on a video call

Corporate Responsibility

Aura Cares empowers communities with digital safety, accessibility, advocacy and sustainability practices.

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Aura Intelligence

Using Aura Intelligence (AI), we deliver predictive, personalized, and autonomous experiences.

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Digital Parenthood

We’re committed to supporting parents of connected kids as they raise confident digital citizens.

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Young girl on floor looking at her phone.

Clinical Research

Aura is exploring how kids' digital habits impact their mental health, physical activity, and sleep to inform habits that foster online balance.

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Life at Aura

We’re a leader in family online safety, guided by five core principles that shape our service to customers, community, and employees. Discover what joining our "All-Star" team looks like.

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In the News

View all

Jun 2024

Dr. Becky Kennedy Shares 5 Tips for Digital Safety All Parents Need To Know

Jun 2024

The Amount Of Time Kids Spend Online Each Year Will Shock You. Here's What To Do About It

Jun 2024

New survey on kids and online safety

May 2024

Importance of protecting password data

Apr 2024

Boston cybersecurity startup Aura replaces State Street’s Fenway sponsorship

Jun 2023

How to Protect Your Identity After MOVEit Breaches

Jun 2023

Sharing Passwords Isn’t Safe. Here’s How to Minimize Your Risk If You Do.

May 2023

What Congress Can Do to Protect Military Families from Financial Fraud

May 2023

How Con Artists Use AI, Apps, Social Engineering to Target Parents, Grandparents for Theft

Apr 2023

Key Tips for Getting Refunded after Money Transfer Scams

Join Our Team

Aura is on a mission to make comprehensive digital
security that’s easy to use and accessible to all. Join us!

We’re Hiring!