Digital Parenthood:

An Aura Initiative

Since 2020, global social media use surged by 20%, with kids aged 8-18 spending an average of 7.5 hours daily on screens (CDC). At the same time, two-thirds of parents think parenting is harder today than it was 20 years, citing the overuse of technology as the reason (

Aura is breaking down barriers between children and parents to encourage conversations around healthy online behaviors. As a leader in family online safety, Aura is investing in this Digital Parenthood initiative to open up that dialogue.

Father and Son using tablet

Raising a Connected Generation

Aura Digital Parenthood Summit

Aura’s Digital Parenthood Summit

To kickstart this national conversation, we hosted a one-day gathering of 300+ top advocates, scientists, public policy makers and leaders in the parent community. The Summit featured critical discussions on parenting, technology, and public health. Session recordings will be be available soon for all to watch and learn from.

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Watch the Parent Town Hall on NBC News Now

We gave real parents the opportunity to come together to discuss parenting, education and family well-being with experts and community leaders. The conversations were aired live on NBC News Now and can be found on NBC’s YouTube Channel and viewed on Peacock.

Watch Now
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Join the Conversation and Get Help in Our Community

We created a free community to equip families everywhere with the resources and support they need to feel empowered and confident in raising a connected generation. We’re your virtual parenting support group. Created just for you, by experts. Ask questions, get exclusive access to content from experts, and engage with other like-minded parents, all in one place.

Explore the Community
Digital Parenthood Report

Our Study on Raising a Connected Generation

We have done a great deal of research. Through looking at data of kids on our platform to conducting a survey in partnership with Gallup, we are investing time and resources into understanding how kids are utilizing technology and what tools parents need to help their kids grow up in a digital world.

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A Strong Network of Partners

We know our expertise in family online safety is only one side of the coin. We’re partnering with experts in various fields -  education, medical, child psychology, and more - to ensure the needs of families are fully met.