Digital Parenthood:
An Aura Initiative
Since 2020, global social media use surged by 20%, with kids aged 8-18 spending an average of 7.5 hours daily on screens (CDC). At the same time, two-thirds of parents think parenting is harder today than it was 20 years, citing the overuse of technology as the reason (NIH.gov).
Aura is breaking down barriers between children and parents to have conversations around healthy online behaviors. As a leader in family online safety, Aura is investing in this Digital Parenthood initiative to open up that dialogue.
Raising a Connected Generation
Aura’s Digital Parenthood Summit
To kickstart this national conversation, we’re hosting a one-day gathering of 300+ top advocates, scientists, public policy makers and leaders in the parent community. The Summit will feature critical discussions on parenting, technology, and public health. Session recordings will be made available on Aura’s YouTube channel in June for all to watch and learn from.
Watch the Parent Town Hall on NBC News Now
Real parents will have the opportunity to come together to discuss parenting, education and family well-being with experts and community leaders. The conversations will be available for all to stream on June 4 at 9pm ET. To tune in XYZ
Join the Conversation and Get Help in Our Community
We’re creating a free community to equip families everywhere with the resources and support they need to feel empowered and confident in raising a connected generation. We’re your virtual parenting support group. Created just for you, by experts.
Mark your calendars for June 4 to sign up to read content from experts, ask questions, and engage with other like-minded parents, all in one place.
Our Study on Raising a Connected Generation
We have done a great deal of research. Through looking at data of kids on our platform to conducting a survey in partnership with Gallup, we are investing time and resources into understanding how kids are utilizing technology and what tools parents need to help their kids grow up in a digital world. We’ll be releasing the research timed to the Digital Parenthood Summit on June 4th.
A Strong Network of Partners
We know our expertise in family online safety is only one side of the coin. We’re partnering with experts in various fields - education, medical, child psychology, and more - to ensure the needs of families are fully met.
