Aura’s Digital Parenthood Initiative is sparking a national conversation on healthy use of technology, designed to give parents the tools they need to support their kids.
Raising a Connected Generation
Since 2020, global social media use has surged by 20%, with kids aged 8-18 spending an average of 7.5 hours daily on screens (CDC). At the same time, two-thirds of parents think parenting is harder today than it was 20 years, citing the overuse of technology as the reason (NIH.gov).
There is an urgent need for improved tools to support parents as they help their children foster healthy online behaviors. Aura is answering the call, opening a dialogue about family online safety with insights from the brightest minds in research, medicine, child psychology, education and advocacy.
Join the Conversation and Get Help in Our Community
We created a free community to equip families everywhere with the resources and support they need to feel empowered and confident in raising a connected generation. We’re your virtual parenting support group. Created just for you, by experts. Ask questions, get exclusive access to content from experts, and engage with other like-minded parents, all in one place.
Explore the Community
Building Free Online Safety Curriculum with Givebacks
Digital Parenthood Home Base, a partnership between Aura and Givebacks, offers free curriculum and training to school representatives who are passionate about keeping kids safe online. The initiative also includes a nationwide Online Safety Town Hall tour in 2025 and a comprehensive online safety campaign for parents. Givebacks app users can also access a complimentary 30-day membership of Aura Parental Controls.
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Aura’s Digital Parenthood Summit
Our one-day Summit in June gathered 300+ attendees in New York City to hold critical discussions on parenting, technology and public health. Now, you can hear directly from the top advocates, scientists, public policymakers and leaders. Explore their perspective on digital parenthood and raising the connected generation with clips of our speakers in conversation. New videos will become available weekly on the Digital Parenthood Community.
Tune In
Watch the Parent Town Hall on NBC News Now
To bring this crucial conversation to a national audience, we united real parents and teens with top experts and community leaders to discuss parenting, education and family well-being. This special Town Hall event aired on NBC News Now following the Aura Digital Parenthood Summit and can be found on NBC’s YouTube Channel and Peacock. Don't miss out on these powerful discussions.
Watch Now
Our Study on Raising a Connected Generation
We’ve done a great deal of research. What we found: kids are spending an average of 3 months a year online–and 86% of parents are concerned about their online safety. Learn more about our findings and discover how you can support your child's digital journey responsibly to help them grow up in a connected world.
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