Aura’s Digital Parenthood Initiative is sparking a national conversation on healthy use of technology, designed to give parents the tools they need to support their kids.
Raising a connected generation
Since 2020, global social media use surged by 20%, with kids spending an average of 7.5 hours daily on screens (CDC). At the same time, two-thirds of parents think parenting is harder today than it was 20 years ago, citing the overuse of technology as the reason (NIH.gov).
There is an urgent need to support parents as they help their children foster healthy online behaviors. Aura is answering the call by forming a coalition of 20+ partners, convening the brightest minds in research, medicine, child psychology, education and advocacy for the youth experience to get real about adolescent technology use.
Aura & Common Sense Media partner to protect kids from online harms
Today's children are digital from the start—40% have their own tablet by age 2, and nearly 1 in 4 have a cellphone by age 8. Parents urgently need better tools to help kids build healthy online habits. This partnership unites Common Sense Media's decades of expertise in youth online safety and media literacy with Aura's data-driven security technology—setting a new standard for responsible tech and empowered parenting.
Making the invisible, visible
Aura’s first-of-its-kind, AI-powered tools allow parents to view trends in kids’ online routines and understand if their usage is balanced and healthy. Offering insights into their social interactions, sleep patterns, and daily activities, Aura is helping parents identify meaningful shifts that could impact wellbeing, providing a clearer understanding of their child’s digital habits with tailored, actionable feedback.
Aura’s Digital Parenthood Summit
Our one-day Summit in June 2024 gathered 300+ attendees in New York City to hold critical discussions on parenting, technology and public health. Now, you can hear directly from the top advocates, scientists, public policymakers and leaders. Hear their perspective on digital parenthood and raising the connected generation with clips of our speakers in conversation.
Our study on raising a connected generation
Behind every notification and late-night chat, kids are building online lives that adults rarely see. Aura’s State of the Youth report combines real, anonymized device-level data with surveys of kids and parents across the U.S., giving one of the clearest pictures yet of how AI is influencing the next generation. The findings are a wake-up call: AI chat tools are becoming a formative force in kids’ emotional and social development, influencing how they think and cope — often quietly, and often alone.