The Top 9 LifeLock Alternatives of 2025 (Reviewed)

What Service Is Better Than LifeLock?

If you’re considering signing up for LifeLock (or are nearing your plan renewal date and are thinking of making a switch), you need to weigh the company’s brand and product offerings against its shortcomings and past issues.

Here are some of the biggest downsides of LifeLock that you should be aware of:

• Past security breaches that put personal data at risk. In early 2023, LifeLock warned customers that hackers were using credential stuffing attacks to target Norton password manager users. TechCrunch later confirmed that 6,450 users had their accounts compromised, which potentially leaked sensitive personal information.
• Critical features missing from lower-priced plans. LifeLock advertises low-priced basic plans — such as the Standard and Advantage tiers. However, these plans lack critical safety features, such as three-bureau credit monitoring, home title monitoring, and a full $1 million coverage for stolen funds reimbursement.‍
• Sky-high renewal costs (that aren’t always transparent). Significant renewal price increases — upwards of 50% for some accounts — are a well-documented aspect of LifeLock’s strategy. For example, LifeLock Ultimate Plus costs $239.99 for your first year and then $339.99/year after — an increase of 42% with no additional features.‍
• $100+ million FTC lawsuit. In 2015, the Federal Trade Commission (FTC) declared that LifeLock had violated a 2010 settlement order by failing to secure consumers’ personal data and continuing to make false advertising claims, and forced the company to pay an additional $100 million settlement. While these lawsuits occurred in the past, competitors — such as Aura and Identity Guard — have never faced similar legal issues. ‍

For a product designed to protect your most sensitive information, a lack of transparency in pricing and features — plus a history of security incidents and past legal settlements over failing to protect customer data — should rightfully be of serious concern.

The good news is that there are plenty of identity theft protection services that don’t come with these drawbacks, and may even provide more value than LifeLock does — at a better price.

The Top 9 LifeLock Alternatives That You Should Consider in 2025

Here’s an in-depth look at our top picks for LifeLock alternatives in 2025, and why you should consider them. 

1. Aura

Aura is an all-in-one digital security solution that helps to keep you and your family safe from identity theft, financial fraud, and online threats.

While Aura is a relatively new company, it has received the CNET Editor’s Choice for best identity theft protection service of 2025, as well as #1-ratings from TechRadar, NerdWallet, Forbes, and more.

One of Aura’s main selling points as a top LifeLock alternative is its transparent pricing model and feature-packed identity theft protection plans.

Unlike LifeLock’s “feature gating” strategy, every Aura plan includes robust identity monitoring, three-bureau credit monitoring, powerful digital security tools with AI-powered scam and phishing protection, 24/7 U.S.-based support, and up to $5 million total in identity theft insurance ($1 million per adult on a plan).

Aura also tackles some of the biggest online safety issues of 2025 — including online privacy and phishing scams. Aura’s automatic data removal tools help remove your private information from over 140 data broker sites and Google search results, plus uncovers and deletes old and unused accounts to help protect your privacy. Aura’s AI-powered Call Assistant can block spam and scam texts and calls.

Aura members also benefit from advanced bank account monitoring and the fastest fraud alerts in the industry. A 2025 mystery shopper consumer study conducted by ath Power Consulting found that Aura provided the most reliable and fastest fraud alerts when compared to the competition³.

Aura offers a 14-day free trial, and all annual plans include a 60-day money-back guarantee, so you can try Aura risk-free for yourself.

Best plan and pricing: Aura individual at $9/month, when you sign up with this link.

Aura’s individual plans provide more standard features at a lower price than LifeLock’s similar offerings — but where Aura truly shines is with its family plans.

Aura protects up to five adults (plan members can reside in different households) and unlimited children. Families get access to child identity monitoring, parental controls, Safe Gaming tools with cyberbullying and online predator alerts, and online wellbeing tools to help ensure that your kids maintain a healthy relationship with technology.

Why you should consider Aura as a LifeLock alternative:

• No “feature gating” — all plans include the features you need. Unlike LifeLock, you don’t need to pay more to get access to critical features like three-bureau credit monitoring and bank account alerts.
• Transparent pricing with no renewal increase. Aura plans are more affordable than LifeLock’s offerings with comparable feature sets, and you won’t pay more after your first year as a customer.
• More focus on online privacy and other modern threats. Aura’s plans include automatic data broker removal, Google search result removal requests, unused account cleanups, and more.
• Cybersecurity features come standard on all plans. Unlike LifeLock, which charges extra for Norton digital security tools, all Aura plans include antivirus software, a military-grade virtual private network (VPN), password manager, Safe Browsing, email aliases, and more.
• Stronger family protection plans. Aura’s family plans protect more people and include some of the best parental controls, family identity theft protection, and online safety tools on the market.
• Higher-rated customer service. 96% of mystery shoppers rated Aura’s customer service "helpful" to "very helpful” compared to just 64% for Norton LifeLock³. Victims of identity theft also have access to Aura’s Expert Fraud Remediation team, which holds Certified Identity Protection Advisor (CIPA)® certification.‍
• Up to $5 million total identity theft insurance coverage. Every Aura plan includes up to $1 million in identity theft insurance per adult, with the option to upgrade to $5 million in individual coverage. Aura’s insurance covers eligible losses, expenses, and stolen funds.

2. Identity Guard

Identity Guard has been a household name in identity theft protection for over a decade and has helped millions of Americans stay safe from online threats. Recently, Identity Guard and Aura combined forces to offer the same high level of security across two brands. 

Identity Guard provides identity theft protection, Dark Web monitoring, credit monitoring, home title monitoring, and a $1 million insurance plan — but with slightly limited digital security tools and support options when compared to Aura or LifeLock.

Similar to LifeLock, Identity Guard provides different tier plans, ranging from a budget-friendly identity monitoring plan to robust all-in-one protection.

Identity Guard’s Ultra plan is close to being on par with LifeLock’s similarly-priced Ultimate Plus plan. However, you benefit from Identity Guard’s included basic digital security tools (password manager and Safe Browsing) as well as the trusted brand that comes with Identity Guard.

Best plan and pricing: Identity Guard Ultra at $25/month (billed annually).

Identity Guard’s top-tier Ultra plan is more expensive than other alternatives; however, it offers critical features, including three-bureau credit monitoring, financial account monitoring, and White Glove Fraud Resolution.

Budget-conscious buyers should opt for the Total plan (at $16.67/month), as it also includes three-bureau credit monitoring, though it lacks additional financial account protection.

Why you should consider Identity Guard as a LifeLock alternative: Identity Guard is a trusted brand name with a history of strong data security. The company has helped protect over 47 million people from identity theft, and has directly resolved more than 140,000 cases of fraud — with no major data security incidents.

Beyond that, Identity Guard’s levels of identity and credit monitoring are similar to Aura’s, with the Ultra plan offering home title monitoring, financial account monitoring (for bank and investment accounts), and peace of mind with White Glove Fraud Resolution support.

📚 Related: Aura vs. Identity Guard: What You Need To Know Before Buying →

3. IDShield

IDShield provides high-level threat monitoring and fraud alerts, but stands out for its “full-service identity restoration.” If you become the victim of identity theft while an IDShield customer, you’ll get access to licensed private investigators who will help you restore your identity to pre-theft status.

However, the unique value of these private investigators isn’t initially clear. For example, other LifeLock alternatives, such as Aura, employ fraud remediation teams that hold Certified Identity Protection Advisor (CIPA)® certification.

IDShield plans also include some of the highest identity theft insurance coverage in the industry at $3 million per plan as well as an “unlimited service guarantee,” 24/7 emergency assistance, and optional three-bureau credit monitoring (TransUnion, Equifax, and Experian). You’ll also get access to digital security features provided by Trend Micro.

Best plan and pricing: IDShield three-bureau monitoring at $19.95/month.

IDShield costs more than other LifeLock alternatives — especially if you opt to pay extra for three-bureau credit monitoring. 

However, the additional cost is worth it to get full monitoring at all three major bureaus. Ultimately, IDShield still falls short in some areas when compared to Aura — especially when it comes to family protection.

Why you should consider IDShield as a LifeLock alternative: IDShield’s main selling points are its emergency support and identity restoration services, online privacy and reputation management tools (including social media account clean-up, data broker opt-outs, and more), and $3 million insurance coverage plan.

Beware that not all identity theft insurance policies are the same. IDShield’s homepage claims that this plan “covers certain identity fraud expenses, underlying losses, and legal costs as a result of a covered identity fraud event.”

📚 Related: IDShield vs. LifeLock – Which One Is Right For You? →

4. NordProtect

Launched by cybersecurity company Nord Security (the parent company of NordVPN and now Incogni), NordProtect offers a LifeLock alternative with a strong focus on digital security and online privacy.

Certain NordProtect plans include access to NordVPN as well as Incogni’s data broker removal tool. You’ll also get a varying level of insurance coverage for cyber attacks, online fraud, and cyber extortion.

However, overall, NordProtect’s identity theft protection features are quite limited. The highest-priced Platinum plan only includes Dark Web monitoring, one-bureau credit monitoring with monthly credit score updates, and “credit freeze assistance” (which seems unnecessary as a paid feature when anyone can freeze their credit for free with all of the major credit bureaus).

Best plan & average cost: NordProtect Platinum at $13.99/month (on a one-year plan) — renews at $32.99/month after your first year.

The Platinum plan from NordProtect includes all cyber insurance coverage plus the unique “malware breach alert” feature, which notifies you if your personal data was leaked in a data breach due to malware.

Unfortunately, NordProtect follows LifeLock’s discounted introductory pricing strategy — advertising lower-priced plans on an annual basis, with high renewal charges.

Why you should consider NordProtect as a LifeLock alternative: The addition of NordVPN and Incogni subscriptions to higher-tiered NordProtect plans is a big bonus for anyone who would be otherwise paying for these services on their own.

NordProtect’s specific coverage for cyber attacks is also quite unique. However, Aura offers an optional cyber insurance policy with higher coverage against cyber crime, cryptocurrency crimes, cyber extortion, and more.

5. IdentityForce

IdentityForce is an identity theft protection provider now owned by the credit bureau TransUnion (after its acquisition of IdentityForce’s parent company, Sontiq, in 2021).

IdentityForce splits its offerings into two tiers: UltraSecure and UltraSecure+Credit. The lower-priced UltraSecure plan only focuses on identity monitoring with Dark Web monitoring, fraud monitoring, and basic digital security.

To access credit protection features — including three-bureau credit monitoring and daily TransUnion credit reports and score update — customers need to upgrade to the much higher-priced UltraSecure+Credit plan.

While the connection to TransUnion gives IdentityForce an advantage in some areas, it can also present a potential conflict of interest. Credit bureaus are tasked with keeping your sensitive credit and personal data secure. For them to also market a product to safeguard that very same data could be seen as problematic.

There’s also the issue of cost. IdentityForce’s UltraSecure+Credit plan is one of the most expensive individual plans on the market at $34.90/month.

Privacy disclosure: IdentityForce may sell and share your personal information. Sontiq, IdentityForce's parent company, states in its privacy policy that it “may sell your sensitive personal data” to third parties for targeted advertising purposes, including banks, collection agencies, data brokers, government agencies, and marketing companies.

Best plan and pricing: IdentityForce UltraSecure+Credit at $34.90/month (for individuals).

IdentityForce’s most expensive plan is its only one that includes essential credit protection and monitoring tools. If you already have (or don’t need) credit monitoring, you can opt for the more affordable UltraSecure plan at $19.90/month — still nearly double what Aura costs.

Why you should consider IdentityForce as a LifeLock alternative: IdentityForce provides a personalized identity safety score and action plan, including individual risk assessments for each piece of personal information found on the Dark Web.

Plus, customers get the addition of daily TransUnion credit reports and score updates and up to $2 million in identity theft insurance on IdentityForce’s UltraSecure+Credit plan.

6. IdentityIQ

IdentityIQ’s main selling feature is its multiple plan offerings with add-ons for optional VPN and antivirus from Bitdefender. IdentityIQ plans include Secure Basic, Secure Plus, Secure Pro, and finally Secure Max — with each tier layering on more features and protection.

Starting at just $8.49/month (or $10.49/month with the Bitdefender add-on), IdentityIQ supplies basic one-bureau credit monitoring services, Dark Web monitoring, $1 million in stolen funds reimbursement, as well as U.S.-based ID restoration services.

The company’s plan selection makes it somewhat easier for informed buyers to pick features that align with their needs, without getting stuck paying for ones they won’t use.

However, the company’s more robust plans can quickly become expensive, with the Secure Max plan with Bitdefender costing a whopping $34.99/month on a monthly plan.

Privacy disclosure: IdentityIQ’s privacy policy states that it may disclose your personal information to third-party business partners, "such as resellers, event sponsors, marketing partners (our “Third Party Partners”). This may include sharing of personal data at a point in time after the personal data is initially collected."

Best plan and pricing: IdentityIQ Secure Basic with Bitdefender at $10.49/month.

The main reason to choose IdentityIQ is for its low-priced entry-level ID theft protection plan with optional Bitdefender device protection. If you’re looking for a more feature-rich plan, you can get similar or better protection at a lower price from other providers.

Why you should consider IdentityIQ as a LifeLock alternative: IdentityIQ’s most basic offering provides a decent level of security, especially with the addition of Bitdefender digital security tools. However, Aura’s much more robust individual plan still costs less and provides all features from a single easy-to-use-app.

📚 Related: How To Cancel IdentityIQ Quickly and Easily →

7. Bitdefender

Similar to NordProtect, Bitdefender is another device security company that has recently moved into identity theft protection. Bitdefender’s main selling point is its antivirus protection, which has consistently been rated a top product by the AV-TEST institute.

Bitdefender’s all-in-one plans include antivirus for up to five devices and a password manager. The Premium Security plan (and plan tiers above) also include a VPN and anti-tracker tools.

When it comes to using Bitdefender as a LifeLock alternative, however, Bitdefender’s plan options put customers in a tough position. You can opt for an all-in-one plan with antivirus but limited identity theft protection, or choose a dedicated identity theft protection plan with strong monitoring, but no digital security tools.

Best plan & average cost: Bitdefender Ultimate Security Plus at $119.99/year (for your first year — renews at $189.99/year).

For the best of both worlds, you’ll want to opt for Bitdefender’s highest-tier all-in-one plan. While you’ll still be missing out on some critical identity theft protection features, you’ll benefit from the company’s acclaimed antivirus protection.

Why you should consider Bitdefender as a LifeLock alternative: Bitdefender’s top-tier all-in-one plan provides a high level of digital security, thanks to the included antivirus and VPN. However, it falls short against other alternatives, such as Aura and Identity Guard, when it comes to identity theft protection.

8. Zander

Zander is an insurance company that also provides a cost-effective identity theft protection service. Zander’s big claim to fame is its endorsement by personal finance radio personality Dave Ramsey.

Zander offers just two plan options: the Essential Plan and the Elite Bundle. Both plans include Dark Web and SSN monitoring, data breach alerts, 24/7 support, and up to $1 million in identity theft insurance coverage. The Elite Bundle adds on home title monitoring, financial account monitoring, Experian CreditLock, and a VPN and antivirus provided by UltraVPN.

Noticeably missing from all of Zander’s plans is credit monitoring. No Zander plan will monitor your credit reports for signs of fraud.

Best plan & average cost: Zander Essential plan for $6.75/month.

With no plans that offer credit monitoring, Zander’s Essential plan is the better option, providing a strong level of protection, insurance, and restoration support at one of the most affordable prices available.

Why you should consider Zander as a LifeLock alternative: While LifeLock offers a complicated array of plans that quickly get expensive, Zander takes a different approach with affordable, limited plans that focus predominantly on identity protection and restoration services.

9. ID Watchdog

ID Watchdog is another identity theft protection provider owned by one of the major credit bureaus — Equifax. This means it also suffers from the same potential conflict of interest as IdentityForce. But perhaps even more worrying is the fact that Equifax, the credit bureau that owns ID Watchdog, was the victim of a massive data breach in 2017 that exposed the personal information of 147 million people.

Issues with its parent company aside, ID Watchdog claims to monitor for signs of fraud across billions of data points, including credit reports, the Dark Web, public records, and more. ID Watchdog also includes digital security tools — including a VPN from NordVPN and device security provided by Bitdefender. Again, these most likely require additional apps and accounts.

Best plan and pricing: ID Watchdog Premium for $21.95/month.

With its high price tag, ID Watchdog Premium includes powerful features for protecting your identity and credit — plus the higher $2 million insurance coverage. Families should also consider ID Watchdog’s Premium family plan for $34.95/month.

Why you should consider ID Watchdog as a LifeLock alternative: ID Watchdog is another solid offering, with a robust Premium plan and decent family protection plans. However, it lacks some critical features that come with Aura’s family plan, such as parental controls and child online wellbeing tools.

How Do You Choose the Best Identity Theft Protection Provider?

Unfortunately, marketing sites for identity theft protection providers are often purposefully vague or overly simplified — making it difficult to know what you’re getting with your plan.

For example, “identity monitoring” can cover everything from basic Dark Web monitoring to in-depth monitoring across data breaches, public records, sex offender lists, credit applications, and other places from which criminals may extract and misuse your personal information.

That’s why it’s so important to dig into the specifics, service terms, and privacy policies of each provider. Specifically, we judged LifeLock alternatives based on the following criteria:

1. Comprehensiveness of monitoring. If identity thieves use your information, it can show up in numerous locations. The best identity theft protection services monitor the Dark Web, all three credit bureaus (Experian, Equifax, and TransUnion), home titles, public records, and more.
2. Proactive protection. Identity theft protection requires blocking access to your devices and data. Tools such as a virtual private network (VPN), antivirus, password manager, email alias generator, and Safe Browsing tools can all reduce your risk of becoming a victim.
3. Speed and usefulness of alerts. Identity theft protection services are essentially early warning systems for fraud. Services should provide clear and actionable notifications in near real-time via multiple channels (e.g., email, SMS, mobile app push notifications) when suspicious activity is detected.
4. Ease of use and customer support. Dealing with identity theft is stressful, which is why providers should offer intuitive web and app experiences, and have competent support specialists available when you need them — especially if you’ve been the victim of identity theft.
5. Company trustworthiness and privacy policy. You don’t want to entrust just anyone with your sensitive information. While data security incidents are a major concern, be aware that some identity theft protection providers also partner with data brokers or other companies, which could put your privacy and safety at risk.‍
6. Value for price. Identity theft protection services typically range from under $10 to over $50 per month, with significant variations based on individual vs. family plans and the comprehensiveness of features. Beware of low introductory "teaser" rates that increase substantially upon renewal.

For a service that hits all of the marks and provides top-rated identity theft protection, try Aura free for 14 days.

Ready To Switch? How To Cancel Your LifeLock Subscription

If you’re a current LifeLock member and are ready to switch to Aura, here’s how to cancel your subscription:

• Log in to your LifeLock account at https://memberportal.lifelock.com/ and select “Request Support” and then “Cancel.” 
• Alternatively, contact LifeLock support to request an account cancellation — especially if your account auto-renewed when you didn’t want it to.
• If you paid for bundled services (for example, LifeLock + Norton 360), make sure that you’ve canceled all of your services. 
• Refunds for annual subscriptions: As per LifeLock’s refund policy, you’re eligible for a full refund within 60 days of starting your LifeLock membership or 60 days from your membership renewal. 
• Refunds for monthly subscriptions: You’re eligible for a full refund within 14 days of purchasing your membership.