The Top 10 LifeLock Competitors & Alternatives For 2022

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Yaniv Masjedi

Organic Growth at Aura

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    What Are The Best LifeLock Alternatives?

    Even if you think identity theft could never happen to you, it pays to be prepared for the worst. 

    Hackers, scammers, and cybercriminals are equipped with advanced techniques for stealing your sensitive information. That’s why so many Americans use an identity theft protection service (IPS) to defend against cyber attacks. 

    And for good reason - identity theft reached shocking new heights last year.

    One of the most popular protection services is Norton’s LifeLock. But it’s not the only one worth considering. 

    In this guide, we’ll compare LifeLock’s identity theft protection services against its top ten competitors. By the end, you’ll have all the information you need to choose the provider that will help safeguard your identity.

    What Are Identity Protection Services? How Do They Work?

    Identity theft protection services like LifeLock can help safeguard your identity by monitoring your financial data, personal information and sensitive online accounts.

    If a scammer tries to use your identity to take out fraudulent loans, sign up for new credit cards, or commit online crimes, an identity theft protection service will alert you so you can shut them down. 

    As more important aspects of our lives are shifting online, these services are becoming more essential.

    Every account you open, every website you visit, or social media post you share adds to your digital footprint and provides an opportunity for identity thieves to scam you. 

    But in many cases, scammers don’t even need to trick you or hack your accounts to steal your identity. Billions of pieces of sensitive information — from SSNs to bank accounts — are hacked every year through data breaches and put up for sale on the Dark Web.  

    Most identity theft protection services help you detect fraud by monitoring social media, the Dark Web, and known fraud databases. Although complete protection is never guaranteed, you stand a better chance of staying safe when you use a reliable identity protection service.

    💡 Related: The 11 Best Identity Theft Protection Services (How To Choose) →

    What Is LifeLock?

    LifeLock is an identity theft protection service that utilizes monitoring and alert tools to protect against different types of identity theft and fraud. 

    LifeLock was founded in Tempe, Arizona in 2005, but the company was acquired by Norton in 2017. This means every account also includes Norton 360 online protection against viruses and phishing attacks. 

    How Does LifeLock Keep Your Identity Safe?

    Along with monitoring your identifying information and financial accounts, LifeLock includes features such as:

    • Antivirus software and a secured Virtual Private Network (VPN) to protect your devices from malware.
    • Dark Web monitoring to identify vulnerable accounts.
    • ID verification monitoring.
    • Payday loan monitoring. 
    • Sex offender registry monitoring.
    • $1 million coverage (for lawyers and experts only) if you’re the victim of identity theft.

    How Much Does LifeLock Cost?

    LifeLock has three protection plans:

    • LifeLock Select: Available at $9.99 per month, this plan offers standard identity theft protection services but comes with minimal advanced features. There is a limit of $25,000 for stolen fund reimbursement and personal expense compensation.
    • LifeLock Advantage: Available at $19.99 per month, this plan provides extra services to those who want more robust protection. Subscribers get up to $100,000 in stolen fund reimbursement and personal expense compensation.
    • LifeLock Ultimate Plus: Available at $29.99, this plan offers customers $1 million in stolen fund reimbursement and personal expenses compensation. As LifeLock’s top service plan, it includes all features for the most comprehensive security coverage. 

    Is There Anything Better Than LifeLock?

    LifeLock is an established name in the identity theft and online security industry. But it’s by no means the only reliable option for identity theft protection. 

    The company also has some shortcomings that might turn you off from using their services:

    • $100+ million FTC lawsuit: LifeLock was the subject of a 2010 Federal Trade Commission (FTC) lawsuit for deceptive marketing claims and was required to pay out a $12 million settlement [*]. In 2015, LifeLock violated the settlement orders and was forced into an additional $100 million settlement agreement with the FTC [*]. 
    • Sky-high renewal costs: Many users have complained about LifeLock’s renewal pricing. After your first year as a LifeLock customer, the cost of an annual plan jumps anywhere from 40–70%.
    • Family plan pricing: LifeLock’s Family Plan pricing has also been a source of complaint. These plans cost an extra $5.99 per child, which could add up quickly if you have a large family. 
    • Crypto mining software criticism: LifeLock’s digital security features in Norton can cause serious device slowdowns. But even worse, Norton is facing harsh criticism after including cryptomining inside its antivirus software, and skimming the profits. 
    • Tacky Marketing Stunts: The CEO of LifeLock faced harsh criticism after publicly posting his social security number and getting hacked dozens of times.
    norton crypto mining tweet
    Public outcry of Norton's cryptomining practices on Twitter.

    The Top 10 LifeLock Alternatives in 2022

    1. Aura
    2. Identity Guard
    3. IdentityForce
    4. ID Shield
    5. PrivacyGuard
    6. IdentityIQ
    7. ID Watchdog
    8. Experian IdentityWorks
    9. myFICO
    10. ID Strong

    1. Aura

    Aura's digital security suite
    Aura's Intelligent Online Safety Suite

    Aura is an all-in-one digital security solution that keeps you and your family safe from identity theft, financial fraud, and online threats. 

    On paper, Aura's features sound quite similar to LifeLock. So what makes it a top LifeLock alternative? 

    For one, Aura is rated the #1 identity theft protection service by both and thanks to its powerful safety features and ease of use. 

    But more important, unlike LifeLock (and other competitors), Aura proactively gets ahead of digital threats, rather than just reacting to them. 

    When it comes to protecting your devices and online accounts, Aura includes a powerful password manager that not only keeps track of your passwords, but notifies you when your online accounts have been exposed.

    Aura’s fraud alerts are also 4X faster than the competition, giving you a better chance of shutting down scammers before they can commit financial fraud. 

    There are no nasty surprises after your first year as an Aura user. Unlike LifeLock, where the renewal price can be anywhere from 40–70% higher, Aura costs the same year-after-year.

    Aura Pros:

    • All-in-one identity protection that covers your ID, credit card, Social Security number, home title, public records, bank and investment accounts, and more.
    • 4X faster fraud alerts than the competition (including LifeLock).
    • Dark Web monitoring with vulnerable account alerts in the included password manager.
    • Three-bureau credit monitoring with one-click credit lock of your Experian file.
    • Family plans cover up to 5 family members including children and adults.
    • Affordable pricing plans (starting at $12/mo) with no renewal increases.
    • 14-day free trial and 60-day money-back guarantee on annual plans. 
    • Simple and easy-to-use interface that works on all your devices.
    • VPN and Wi-Fi protection with military-grade encryption and phishing protection.
    • 100% U.S.-based customer support team that’s available 24/7 including White Glove Fraud Resolution.

    Aura Cons:

    • Some features aren’t yet available for Mac desktop or Chrome users.
    • Only one annual credit report included.
    • More expensive than some other LifeLock competitors.

    Aura's Starting Plan Key Features:

    • No feature tiers – all plans include the same features (child SSN monitoring only on family plan).
    • Antivirus, Wi-Fi Security VPN, and password manager on 10+ devices.
    • $1 million insurance and stolen fund reimbursement for all plans.
    • Dark Web monitoring and sensitive information exposure alerts.
    • Spam call, junk mail, and people search site removal.
    • Suspicious transaction alerts.
    • Online dashboard and mobile app (Android and iOS).

    Aura's Plan Options:

    Aura's plans all include the same powerful protection and feature set. The only difference is how many people you want protected.

    • Individual Plan: $12 per month (billed annually).
    • Couple Plan (2 members): $22 per month (billed annually).
    • Family Plan (5 members): $37 per month (billed annually).

    💡 Related: Aura vs. LifeLock: Which service is right for you? -->

    2. Identity Guard

    Identity Guard is owned by Aura. The two brands have combined to set the new standard in digital security, privacy, and identity theft protection.

    With Aura powering the software, Identity Guard provides comprehensive identity verification and, arguably, one of the best identity theft protection services on the market. The company’s advanced monitoring capabilities can alert you to fraudulent activities up to four times faster than the competition. 

    And if you want social proof, just look at Identity Guard’s reviews. The Better Business Bureau rates the company an A+ (compared to LifeLock’s F) while Trustpilot gives it a 4.4 (compared to LifeLock’s 2.3).

    identity guard vs lifelock
    [Source: Identity Guard vs. LifeLock]

    Identity Guard Pros:

    • Complete protection of credit card, Social Security number, bank and investment accounts, and Dark Web monitoring.
    • Predictive risk alerts based on advanced machine learning, powered by the artificial intelligence (AI) of IBM Watson.
    • Military-grade encryption that protects your sensitive information.
    • Affordable pricing plans (Starts at $10/mo). 
    • Dedicated fraud resolution specialists and premium-level customer service.
    • Social Insight Reports that help you manage your social media accounts.

    Identity Guard Cons:

    • Only customers on the higher-tiered plans get access to credit report monitoring.
    • No free trial.
    • No three-bureau credit agency reporting with the basic plan.

    Identity Guard Starting Plan Key Features:

    • Antivirus and Wi-Fi Security Desktop App. 
    • Web and social media monitoring for children.
    • $1 million insurance and stolen fund reimbursement for all plans.
    • Dark Web monitoring and alerts.
    • High-risk transaction alerts.
    • Personal threat detection.
    • Online dashboard and mobile app.

    Identity Guard Plan Options:

    • Value Plan: $8.99 per month (individual) and $14.99 (family).
    • Total Plan: $19.99 per month (individual) and $29.99 (family).
    • Ultra Plan: $29.99 per month (individual) and $39.99 (family).

    💡 Related: What Is Credit Monitoring (And Do You Really Need It?) -->

    3. IdentityForce

    IdentityForce's identity theft solutions suite is known for its advanced and robust monitoring services. 

    The company has over 40 years of experience defending against ID theft, combining high-level detection technology, real-time alerts, and identity recovery to safeguard its customers.

    IdentityForce Pros:

    • Two free months included with all annual plans.
    • 14-day free trial with the starting plan, UltraSecure.
    • Family Plan options.
    • Near real-time alerts for fraudulent activity.
    • $1 million insurance coverage.
    • Excellent social media monitoring.

    IdentityForce Cons:

    • An expensive starting plan compared to most competitors.
    • Only two service plans offered.
    • No refunds for cancellations.

    IdentityForce Starting Plan Key Features:

    • Advanced fraud monitoring.
    • Change-of-address monitoring.
    • Dark Web monitoring.
    • Court records monitoring.
    • Social media account monitoring.
    • Sex offender monitoring.
    • Password manager and mobile app.
    • Medical ID fraud protection.
    • Comprehensive real-time alerts, including junk mail opt-out.
    • Stolen funds reimbursement.
    • Deceased family member fraud remediation.

    IdentityForce Plan Options:

    • UltraSecure Plan: $17.95 per month. 
    • UltraSecure+Credit: $23.99 per month.

    💡 Related: The Top 5 Identity Theft Protection Apps (iOS & Android) →

    4. IDShield

    IDShield provides complete threat monitoring and fraud alerts. But the standout enticement for consumers is its ID specialist program that offers unlimited guidance on identity theft prevention. 

    The company partners with Trend Micro to provide proactive defense against malware, ransomware, and other threats. In addition, IDShield promises an unlimited service guarantee, 24/7 emergency assistance, and three-credit bureau monitoring (Transunion, Equifax, and Experian).

    IDShield Pros:

    • Accessible via Android and iOS mobile apps.
    • 30-day free trial.
    • All plans offer the same features (tier variation depends on the amount of credit card monitoring you desire).
    • Family Plan options covers you, your spouse, and up to ten dependent children.
    • The company assigns a private investigator to help recover your identity in the event of theft.

    IDShield Cons:

    • IDShield doesn’t offer device protections.
    • Plans are expensive compared to the limited services offered.

    IDShield Starting Plan Key Features:

    • Ransomware protection.
    • Dark Web monitoring.
    • Identity threat alerts.
    • Dedicated licensed private investigators.
    • Trend Micro’s VPN Proxy One.
    • Lost or stolen wallet assistance.
    • Reputation management.
    • Credit threat alert.
    • Username and password credential monitoring.
    • Password manager.
    • Credit freeze.
    • Data breach notification.

    IDShield Plan Options:

    • 1 Credit Bureau Individual Plan: $14.95 each month for one individual (monitors only Transunion.)
    • 3 Credit Bureau Individual Plan: $19.95 each month for one individual (monitors Transunion, Equifax, and Experian).
    • 1 Credit Bureau Family Plan: $29.95 each month, covering up to 10 dependent children (monitors only Transunion).
    • 3 Credit Bureau Family Plan: $34.95 each month, covering up to 10 dependent children (monitors Transunion, Equifax, and Experian).

    5. PrivacyGuard

    PrivacyGuard’s core focus is providing ID monitoring services that ensure enhanced user privacy. Service alerts cover the three-bureau credit agencies, the Dark Web, and public online spaces.

    Another popular feature of PrivacyGuard is access to a fraud resolution team that does most of the legwork to dispute fraudulent charges when dealing with credit agencies. 

    However, despite some great features, there are several red flags with PrivacyGuard. For one, it's not accredited by the Better Business Bureau (BBB). Also, the lack of insurance or reimbursement coverage can deter some people. Exposure to financial loss is much higher with PrivacyGuard. 

    PrivacyGuard Pros:

    • Dedicated ID fraud resolution teams.
    • Flexible credit, identity, and total protection options, allowing customers to pay only for their needs.
    • PrivacyGuard’s Android and iOS apps enable seamless user experiences.

    PrivacyGuard Cons:

    • 14-day trial period costs $1 per day.
    • No insurance of compensation coverage.
    • Even with such robust monitoring solutions, PrivacyGuard doesn’t offer social network surveillance.

    PrivacyGuard Starting Plan Key Features:

    PrivacyGuard lets customers choose between credit or identity protection, or both. However, all users get access to the following features:

    • PrivacyGuard mobile apps.
    • Text and email alerts.
    • Secure browser and keyword technology.
    • Dedicated identity fraud resolution teams.

    Privacy Total Protection Plan subscribers gain access to several additional features, including:

    • Public and Dark Web monitoring.
    • Social Security number monitoring.
    • Passport and driver’s license monitoring.
    • Bank account, debit, and credit card monitoring.
    • Public records monitoring.
    • Email, phone, name, and date of birth monitoring.

    PrivacyGuard Plan Options:

    • Credit Protection Plan: $19.99 per month.
    • Identity Protection Plan: $9.99 per month.
    • Total Protection Plan (Credit and Identity Plans): $24.99 per month. 

    6. IdentityIQ

    IdentityIQ’s main selling feature is its value. While it may lack some advanced features offered by competing theft protection services, IdentityIQ includes $1 million in insurance coverage, standard credit monitoring, and personal information tracking. 

    User education is also a key focus for IdentityIQ, as the company has a catalog of resources to help its customers learn how to protect their identity better online.

    IdentityIQ Pros:

    • Extensive informational resources and updated tips to help you stay ahead of identity thieves.
    • The included protection services are comprehensive and wide-reaching.
    • Access to planning tools.
    • The option to add Bitdefender Total Security to your service plan.

    IdentityIQ Cons:

    • The premium service is much more expensive than the standard plan.
    • No access via mobile apps.
    • Lower-tiered customers cannot get family protection.
    • A free trial is not available.

    IdentityIQ Starting Plan Key Features:

    • Daily one-bureau credit report monitoring.
    • Dark Web and internet monitoring.
    • Up to $1 million reimbursements for stolen funds.
    • Lost wallet assistance.
    • U.S.-based ID restoration services.
    • Bitdefender Total Security (and a secure VPN).

    IdentityIQ Plan Options:

    • Secure Plan (with Bitdefender): $8.99 per month.
    • Secure Plus (with Bitdefender): $11.99 per month.
    • Secure Pro (with Bitdefender): $21.99 per month.
    • Secure Max (with Bitdefender): $32.99 per month.

    7. ID Watchdog

    ID Watchdog is a family-oriented identity theft protection company. Equifax owns the company, and its protection services extend beyond credit card fraud to tax-related ID theft, social accounts, child identity alerts, child account locks, and social monitoring to help prevent cyberbullying. 

    The company claims to monitor "across billions of data points" for signs of potential fraud. 

    ID Watchdog Pros:

    • The Family Plan can keep you and your loved ones safe.
    • Child-specific ID protection.
    • Real-time, year-round customer service. 
    • Access to dedicated resolution specialists.
    • $1 million in ID theft insurance.
    • The mobile app offers more control and convenience.
    • Plans can be customized for consumers and businesses.

    ID Watchdog Cons:

    • Only two available plans.
    • The family package covers only four kids.
    • You have to upgrade to a Premium plan for social media and financial account monitoring.

    ID Watchdog Starting Plan Key Features:

    • One-bureau credit report monitoring.
    • Subprime loan monitoring.
    • Dark Web monitoring.
    • High-risk transaction monitoring.
    • Fully managed identity resolution plus dedicated resolution specialists.
    • Up to $1 million in ID theft insurance. 
    • Data breach notifications.
    • Public records monitoring.
    • Lost wallet and credit freeze assistance.

    ID Watchdog Plan Options:

    • ID Watchdog Select (Individual Plan): $14.95 per month.
    • ID Watchdog Premium (Individual Plan): $21.95 per month.
    • ID Watchdog Select (Family Plan): $23.95 per month.
    • ID Watchdog Premium (Family Plan): $34.95 per month.

    8. IdentityWorks (By Experian)

    As one of the big three credit bureaus, Experian is a critical player in credit and FICO score reporting. IdentityWorks is their tool for monitoring your credit and protecting you against fraud. 

    Experian claims they scan over 600,000 web pages [*] and monitor changes across all the major credit bureaus to detect fraud. 

    IdentityWorks Pros:

    • Family Plan protects up to ten children.
    • Mobile-capable. 
    • Free 30-day trial. 
    • You can lock and unlock your credit reports from your mobile device with Experian CreditLock.
    • $1 million compensation packages.

    IdentityWorks Cons:

    • Customer service is not available 24/7.
    • The starting plan provides limited ID theft monitoring.

    IdentityWorks Starting Plan Key Features:

    • Dark Web surveillance.
    • A dedicated U.S.-based fraud resolution expert.
    • Lost wallet assistance.
    • Social Security number monitoring.
    • Experian CreditLock.
    • One-bureau credit report monitoring.
    • A FICO and credit score simulator.

    IdentityWorks Plan Options:

    • IdentityWorks Plus (One Adult Plan): $9.99 per month.
    • IdentityWorks Premium (One Adult Plan): $19.99 per month.
    • IdentityWorks Plus (One Adult and Up To 10 Children Plan): $14.99 per month.
    • IdentityWorks Premium (One Adult and Up To 10 Children Plan): $24.99 per month.
    • IdentityWorks Plus (Two Adults and Up To 10 Children Plan): $19.99 per month.
    • IdentityWorks Premium (Two Adult and Up To 10 Children Plan): $29.99 per month.

    9. myFICO

    FICO (Fair Isaac Corporation) is the analytics company that developed the modern version of the credit scoring model. Today, the FICO score is used by 90% of the top lenders in the U.S.

    myFICO is the consumer division of FICO. Identity theft protection from myFICO focuses on a subscription credit monitoring service that helps you track your credit scores and FICO scores to better understand your current financial profile and creditworthiness.

    Since it is connected to the three top credit bureaus, myFICO focuses more on credit card reporting as opposed to identity theft prevention. There is little direct monitoring done, but myFICO does supply $1 million in insurance and has 24/7 theft experts on call in the case of fraudulent activity.  

    myFICO Pros:

    • Reliable and trusted credit scoring.
    • Simulation tools allow you to gain insight into your credit and how to improve your scores.
    • Receive regular updates on credit score changes.
    • You can access a vast library of informational resources.
    • myFICO apps are available in the Play Store and Apple Store.
    • Choose between subscription-based plans and one-off packages.

    myFICO Cons:

    • Pricing plans are expensive compared to other competitors that provide more features.
    • The basic plan doesn’t provide identity monitoring.

    myFICO Starting Plan Key Features:

    • Monthly one-bureau updates.
    • FICO Scores and monitoring.
    • Credit reports and monitoring.
    • Up to $1 million in ID theft insurance.
    • 24/7 identity restoration.
    • Lost wallet protection.
    • Access to a credit education center.

    myFICO Plan Options:

    • Basic Subscription Plan: $19.95 per month.
    • Advanced Subscription Plan: $29.95 per month.
    • Premier Subscription Plan: $39.95 per month.
    • One-Bureau Credit Report (One-Off): $19.95.
    • Three-Bureau Credit Report (One-Off): $59.85.

    10. ID Strong

    ID Strong provides an array of monitoring services, restoration support, and industry-standard compensation insurance ($1 million coverage). 

    The company scours the internet to monitor your personal and credit information, going so far as to track public records, medical information, and tax information. 

    Unfortunately, their basic plans don’t include critical features like credit monitoring or identity theft insurance. 

    ID Strong Pros:

    • Free identity threat scan options that help you detect data breaches.
    • Affordable service plans.
    • Comprehensive identity theft monitoring with extensive features.
    • Live support with instant assistance.

    ID Strong Cons:

    • The basic plan doesn’t come with bureau credit reports and monitoring.
    • Only higher-tiered plans get identity theft insurance.
    • Lacks any mobile access.
    • Family plans are not available, so you’ll have to pay more to safeguard your family.

    ID Strong Starting Plan Key Features:

    • Data breach and exposure report and alerts.
    • Dark Web monitoring and alerts.
    • Social media and public records monitoring and alerts.
    • Social Security number (SSN) monitoring.
    • Property ownership monitoring.
    • Neighborhood monitoring.

    ID Strong Plan Options:

    • Standard (ID monitoring and protection): $9.95 per month.
    • Advanced (ID + 1 bureau credit monitoring): $14.95 per month.
    • Comprehensive (ID + 3 bureau credit monitoring): $19.95 per month.

    The Bottom Line: LifeLock Isn’t Your Only Option

    Identity protection services are more critical now than ever before. 

    While LifeLock is a popular choice, it isn’t the only solution. Don't go with the first name that comes to your mind. Today, there are plenty of identity theft protection services that include better features, more coverage, and peace of mind for you and your family.

    Ready for the best LifeLock alternative? Try Aura for 14 Days Free.

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    1. Financial identity theft and fraud
    2. Medical identity theft
    3. Child identity theft
    4. Elder fraud and estate identity theft
    5. “Friendly” or familial identity theft
    6. Employment identity theft
    7. Criminal identity theft
    8. Tax identity theft
    9. Unemployment and government benefits identity theft
    10. Synthetic identity theft
    11. Identity cloning
    12. Account takeovers (social media, email, etc.)
    13. Social Security number identity theft
    14. Biometric ID theft
    15. Crypto account takeovers