Are You Looking for a LifeLock Alternative?
If you’re worried about identity theft and digital security, you’re not alone.
Identity theft is the fastest-growing crime in America, with the latest research showing that [*]:
“Identity theft affected 42 million Americans in 2022, with losses of more than $52 billion.”
Hackers, scammers, and cybercriminals are getting better at stealing your sensitive data. That’s why millions of Americans use an identity theft protection service to secure their families, finances, and personal information.
One of the most popular protection services is Norton’s LifeLock.
But it’s not the only provider worth considering — especially following recent news that sensitive information from thousands of LifeLock customers — including passwords — was compromised in a December, 2022 data breach [*].
Whether you’re a current LifeLock customer or just looking to upgrade your digital safety, you deserve the best protection.
In this guide, we’ll compare LifeLock’s identity theft protection services against its top ten competitors. By the end of this guide, you’ll have all the information you need to choose the provider that will best help safeguard your identity.
How To Decide Which Identity Theft Protection Service Is Right for You
The best identity theft protection services all offer similar features, making it difficult to know which one is right for you and your family.
Almost all offer some form of identity monitoring to check if criminals are using your name, address, or Social Security number (SSN), along with credit monitoring to catch suspicious activity on your credit file or bank account.
When reviewing and considering your options, it’s important to look at five factors:
- Monitoring. Identity theft protection services monitor public records, credit files, the Dark Web, and other places for your stolen personal information. Services differ in what they monitor and how quickly they inform you of signs of fraud.
- Protection. These services can also help proactively protect your information from cyber thieves by using tools that remove harmful software (antivirus), help you browse the internet securely (Safe Browsing and VPN), and more.
- Notifications. If anything suspicious is found, these services notify you via “fraud alerts.” When it comes to fraud alerts, speed is the most important factor. A 2020 report showed that: “40% of account takeovers happen within a day of a criminal gaining access to your data" [*].
- Resolution. If you are a victim of identity theft, identity protection providers offer support to help resolve the problem, along with insurance to cover eligible expenses and losses related to identity theft incidents.
- Pricing. As with all safety measures, you often get what you pay for. It’s important to consider cost versus value when it comes to identity theft protection. Find a balance between what you feel comfortable paying and the level of protection that you need.
With these five factors in mind, let’s look at the top LifeLock alternatives in 2023.
The Top 10 LifeLock Alternatives and Competitors in 2023
- Identity Guard
- ID Watchdog
- IdentityWorks (By Experian)
- ID Strong
While LifeLock is one of the most well-known names in identity theft protection, this doesn’t mean it’s the right choice for you. Here are our top choices for an alternative to LifeLock, and why you should choose them.
1. Aura: Comprehensive, award-winning protection for you and your family
Aura is an all-in-one digital security solution that keeps you and your family safe from identity theft, financial fraud, and online threats.
While Aura is a relatively new company, it was recently awarded the distinction of best identity theft protection by Money.com.
Every Aura plan includes access to a robust suite of tools, including:
- #1-rated identity theft protection. Aura monitors your most sensitive information across the internet, Dark Web, and public records. Aura was rated the #1 identity theft protection service by both IdentityProtectionReview.com and Security.org.
- Three-bureau credit monitoring with 250x faster fraud alerts. Unlike competitors, Aura has direct connections with all three of the major credit bureaus, which means you’ll get alerted to fraud up to 250x faster.
- Online and device security, including a secure password manager. Aura’s mission is to build a safer internet. To do that, the company is constantly releasing new tools to protect you from hackers and cybercriminals, including a secure password manager, military-grade virtual private network (VPN), powerful antivirus software, Safe Browsing tools, and more.
- Parental controls and family identity theft protection. Aura keeps your entire family safe by monitoring the SSNs and credit files of your children and elderly family members, and offers parental controls to protect your kids from online threats and predators.
- 24/7 access to U.S.-based Fraud Resolution Specialists. Aura offers some of the best support in the industry with 24/7 access to skilled specialists via phone and email.
- Up to $5 million in identity theft insurance. If the worst should happen, each adult member on an Aura plan is covered by up to $1,000,000 for eligible losses due to identity theft ($5,000,000 maximum for family plans).
- Simple pricing with no price increases after the first year. Aura plans start at $12/month, and prices won’t increase in year two (unlike LifeLock, which renews at 40–70% after your first year).
- Free 14-day trial and 60-day money-back guarantee. Try all of Aura’s features free for 14 days. All annual plans also come with a 60-day money-back guarantee.
On paper, Aura's features sound quite similar to LifeLock. So what makes Aura a top LifeLock alternative?
Here’s how Aura and LifeLock compare head-to-head:
The bottom line: Aura offers more features, better protection with included digital security tools, and more affordable pricing than LifeLock’s comparable plan.
Who should choose Aura?
- Families or individuals with children and elderly parents/grandparents. Aura offers outstanding family protection that helps safeguard young (or adult) children as well as elderly family members. For parents of younger children, Aura’s parental controls are some of the best on the market and give you peace of mind that your kids will be safe online.
- People with major assets that they want to protect. Aura’s direct connection with all three major credit bureaus, along with the industry’s fastest fraud alerts, make it a top option for people concerned about their financial security. Aura also monitors your bank, 401k, and investment accounts for signs of fraud.
- People who spend a lot of time online. Aura is constantly releasing new proactive protection features to keep you safe online — at no additional cost. Recent additions to every Aura plan include email aliases, anti-track, and Safe Browsing tools.
- Some features aren’t yet available for Mac desktop or Chrome users.
- Only one annual credit report is included (monthly VantageScore credit score and credit trends are available).
- More expensive than some other LifeLock competitors.
Aura's pricing and plan options:
Aura offers simple and transparent pricing. All plans include the same features and the price you pay won’t increase after the first year (unlike other services that offer low introductory rate and then hike the price in year two).
Here are Aura’s plans and pricing as of April 2023:
💡 Special offer: Use this link to save 60% on all Aura annual plans (includes 60-day money-back guarantee).
- Individual Plan: $12 per month (or $6 per month using the link above)
- Couple Plan (2 members): $22 per month (or $11.49 per month using the link above)
- Family Plan (5 adults and unlimited children): $37 per month (or $20 per month using the link above)
Aura’s Family Plan includes additional features such as parental controls, Safe Gaming tools to protect against predators and cyberbullies, and child identity monitoring.
What’s included in Aura’s 14-day free trial?
Every Aura plan comes with a fully featured 14-day free trial — giving you access to every feature you would enjoy as a full-time member. Annual plans also come with a 60-day money-back guarantee.
Here are just a few of the benefits you receive from starting a free trial with Aura:
- Remove your personal data from data broker lists. Data brokers collect and sell your personal data to marketers (and even scammers). Aura searches the databases of hundreds of data brokers in the United States and requests the removal of your personal information on your behalf.
- Scan the Dark Web for your leaked personal data. Aura uses artificial intelligence to scan millions of Dark Web sites, forums, and marketplaces, and will alert you if your personal data has been leaked — including your passwords and credit card numbers.
- Instantly lock your Experian credit file. Locking your credit file stops scammers from opening new accounts or taking out loans in your name. Most credit locks are paid services offered by each individual credit bureau.
- Do a full antivirus scan of all of your devices. Aura protects your computer, phone, and tablet from malware. Scan all of your devices to make sure hackers haven’t gained access to them.
- Protect your home network with a VPN. A virtual private network encrypts your data so that hackers can’t access it. VPNs are essential when you’re doing any work, shopping, or emailing while on public Wi-Fi.
- Check your monthly credit score across all three bureaus. Aura gives you access to your monthly and annual credit reports, so you can track your financial health and spot any inaccuracies.
- Monitor public records for your Social Security number (SSN), name, and other personal information. Aura scans public and court records for your name, address changes, and other personal information. Find out if criminals have used your identity to commit crimes, gain employment, or file fraudulent tax returns.
- Get help from Aura’s team of U.S.-based Fraud Resolution Specialists. If you’re the victim of fraud (or just have questions), you can quickly get in touch with an Aura specialist — day or night via phone or email.
In just two weeks, you could vastly increase your digital security, improve your privacy, and make sure that you’re not a vulnerable target for identity thieves.
✅ Ready to get started? Sign up for your free 14-day trial of Aura today →
2. Identity Guard: Affordable identity theft protection trusted by millions
Identity Guard has been a household name in identity theft protection for over a decade and has helped keep millions of Americans safe from online threats. Recently, Identity Guard and Aura combined forces to offer the same high level of security across two brands.
Identity Guard offers the same degree of identity theft protection and support as Aura, but with a more flexible pricing and plan structure to choose the level of protection that’s best for you.
The Better Business Bureau rates Identity Guard an A+ (compared to LifeLock’s B+) while Trustpilot gives it a 4.6 (compared to LifeLock’s 4.0).
Who should choose Identity Guard?
- Individuals with assets they want to protect. Identity guard comes with the same fast fraud alerts as Aura, making it a good option for those people who are most concerned with protecting their credit score and financial assets.
- Budget-conscious individuals who don’t need premium credit monitoring. Identity Guard’s Value plan doesn’t offer three-bureau credit monitoring; however, it still provides complete protection of your sensitive personal information (Social Security number, etc.), Dark Web monitoring, data breach alerts, and Safe Browsing tools at an affordable price.
Identity Guard cons:
- It doesn’t offer the same level of digital security as Aura or other LifeLock alternatives.
- Only customers on the highest-priced tier get access to three-bureau credit monitoring.
- No free trial (but a 60-day money-back guarantee is offered with annual subscriptions).
Identity Guard’s pricing and plan options:
Identity Guard’s plans build from basic identity theft protection to more comprehensive coverage including credit monitoring. Here are IdentityGuard’s plans and pricing as of January 2023:
- Value Plan: $8.99 per month (individual) and $14.99 (family)
- Total Plan: $19.99 per month (individual) and $29.99 (family)
- Ultra Plan: $29.99 per month (individual) and $39.99 (family)
💡 Related: What Is Credit Monitoring (And Do You Really Need It?) →
3. IdentityForce: Good (but slightly expensive) option
IdentityForce's identity theft solutions suite is known for its advanced and robust monitoring services. The company has over 40 years of experience defending against ID theft — combining high-level detection technology, real-time alerts, and identity recovery to safeguard its customers.
Who should choose IdentityForce?
- People who don’t need credit monitoring. IdentityForce’s high price point for identity theft and credit monitoring put it lower on the list of top LifeLock alternatives. But, if you’re just looking for comprehensive fraud monitoring (including social media monitoring and near real-time fraud alerts), IdentityForce’s UltraSecure plan could be a good option for you.
- An expensive starting plan compared to most competitors.
- Only two service plans offered.
- No refunds for cancellations.
IdentityForce’s pricing and plan options:
IdentityForce’s plans are split between identity theft monitoring and ID theft plus credit monitoring. Here are the pricing and plan options for IdentityForce as of January 2023:
- UltraSecure Plan: $17.95 per month
- UltraSecure+Credit: $23.95 per month
💡 Related: The Top 5 Identity Theft Protection Apps (iOS & Android) →
4. IDShield: Flexible pricing plans based on your needs
IDShield provides complete threat monitoring and fraud alerts. But the standout enticement for consumers is its ID specialist program that offers unlimited guidance on identity theft prevention.
The company partners with Trend Micro to provide proactive defense against malware, ransomware, and other threats. In addition, IDShield promises an unlimited service guarantee, 24/7 emergency assistance to help with identity restoration, and three-credit bureau monitoring (TransUnion, Equifax, and Experian).
Who should choose IDShield:
- Those who want access to private investigators. IDShield’s unique offering is a team of licensed investigators who will work to help restore your identity to pre-theft status.
- People concerned about their online privacy. IDShield also builds a profile of your online presence and guides you on how to clean up your profiles and security settings on 20+ major sites.
- IDShield doesn’t offer device protections.
- Plans are expensive compared to the limited services offered.
- Only one-bureau credit monitoring is available on basic plans, which could leave you open to financial fraud.
IDShield’s pricing and plan options:
IDShield separates its plans by individual and family, as well as by one or three-bureau credit monitoring. Family plans only cover two adults and any under-18 dependents living with you.
Here are IDShield’s pricing and plans as of January 2023:
- Individual (1 credit bureau monitoring — only TransUnion): $14.95/month
- Individual (3-bureau monitoring): $19.95/month
- Family (1 credit bureau monitoring — only TransUnion): $29.95/month
- Family (3-bureau monitoring): $34.95/month
5. PrivacyGuard: Daily credit monitoring (of certain changes)
PrivacyGuard’s core focus is providing ID monitoring services that ensure enhanced user privacy. Service alerts cover the three-bureau credit agencies, the Dark Web, and public online spaces.
Another popular feature of PrivacyGuard is access to a fraud resolution team that does most of the legwork to dispute fraudulent charges when dealing with credit agencies.
However, despite some great features, there are several red flags with PrivacyGuard. For one, it's not accredited by the Better Business Bureau (BBB). Also, the lack of insurance or reimbursement coverage can deter some people. Exposure to financial loss is much higher with PrivacyGuard.
Who should choose PrivacyGuard:
- People who only want identity theft monitoring. PrivacyGuard’s Identity Protection plan is an affordable option that includes public and Dark Web monitoring as well as fraud alerts for your SSN, driver’s license, and passport.
- People who only want credit monitoring. PrivacyGuard also offers a plan that only provides credit protection tools. However, this plan is more expensive than other services that offer more features.
- Credit monitoring only alerts you to “certain new inquiries and derogatory information,” which could leave you open to financial fraud.
- The 14-day trial period costs $1 per day.
- No identity theft insurance or compensation coverage is included.
- Even with such robust monitoring solutions, PrivacyGuard doesn’t offer social network surveillance.
PrivacyGuard pricing and plan options:
PrivacyGuard splits its plans up by Credit Protection and Identity Protection or both (called Total Protection). Here are PrivacyGuard’s pricing and plans as of January 2023:
- Credit Protection: $19.99 per month
- Identity Protection: $9.99 per month
- Total Protection (Credit and Identity plans): $24.99 per month
6. IdentityIQ: Credit monitoring with limited ID theft protection
IdentityIQ’s main selling feature is its value. While it may lack some advanced features offered by competing identity theft protection services, IdentityIQ includes $1 million in insurance coverage, standard credit monitoring, and personal information tracking.
User education is also a key focus for IdentityIQ, as the company provides a catalog of resources to help its customers learn about identity fraud and how to better protect their identities online.
Who should choose IdentityIQ?
- Price-sensitive shoppers looking for credit monitoring. IdentityIQ offers a basic Secure plan for $6.99/month that includes daily one-bureau credit monitoring, $1 million in identity theft insurance, and basic identity theft monitoring.
- People who want to add antivirus and VPN from Bitdefender. IdentityIQ has also partnered with Bitdefender to offer device and network security tools (as well as parental controls and a password manager for Windows OS).
- The premium service is much more expensive than the standard plan.
- No free trial or mobile app.
- Identity theft monitoring only includes criminal record monitoring, SSN monitoring, and change of address alerts.
- Lower-tiered customers cannot get family protection.
IdentityIQ pricing and plan options:
IdentityIQ’s plans vary based on how many credit reports you receive as well as access to digital security tools. Here are IdentityIQ’s pricing and plans as of January 2023:
- Secure (with Bitdefender): $8.99 per month
- Secure Plus (with Bitdefender): $11.99 per month
- Secure Pro (with Bitdefender): $21.99 per month
- Secure Max (with Bitdefender): $32.99 per month
7. ID Watchdog: Family-focused protection from Equifax
ID Watchdog is a family-oriented identity theft protection provider. Equifax owns the company, and its protection services extend beyond credit card fraud to tax-related ID theft, social accounts, child identity alerts, child account locks, and social monitoring to help prevent cyberbullying.
The company claims to monitor "across billions of data points" for signs of potential fraud.
Who should choose ID Watchdog?
- Parents looking to protect their young children. ID Watchdog includes child protection features such as child credit lock and credit monitoring (Equifax only) as well as social account monitoring.
ID Watchdog cons:
- Only two available plans.
- More expensive than other LifeLock competitors.
- The family package only covers four kids.
- You have to upgrade to a Premium plan for social media and financial account monitoring.
ID Watchdog pricing and plan options:
ID Watchdog offers two tiers of plans — Select and Premium — with the option to add family protection (two adults and four children). The Select plan only includes one-bureau credit monitoring with limited identity theft monitoring (data breach notifications, public records, USPS change of address monitoring), credit lock, and password manager.
Here are ID Watchdog’s pricing and plans as of January 2023:
- Select (Individual Plan): $14.95 per month
- Premium (Individual Plan): $21.95 per month
- Select (Family Plan): $23.95 per month
- Premium (Family Plan): $34.95 per month
8. IdentityWorks (By Experian): Credit-focused identity theft protection
As one of the big three credit bureaus, Experian is a critical player in credit and FICO score reporting. IdentityWorks is their tool for monitoring your credit and protecting you against fraud.
Experian claims they scan over 600,000 web pages and monitor changes across all the major credit bureaus to detect fraud [*] . You also get access to Experian CreditLock to lock your credit file. Premium plans come with a 30-day free trial.
Who should choose Experian IdentityWorks?
- Consumers looking for free credit monitoring from Experian. IdentityWorks is one of the only LifeLock competitors to offer a free service. The IdentityWorks Basic plan includes free Experian credit reports, monitoring, and alerts, as well as a FICO Score tracker and monitoring. However, there’s no included ID protection features.
Experian IdentityWorks cons:
- Customer service is not available 24/7.
- Basic plan provides limited ID theft monitoring.
- Premium service is more expensive than most other options.
Experian IdentityWorks pricing and plan options:
IdentityWorks offers a free basic plan for monitoring your Experian credit file, as well as Premium plans for both individuals and families (two adults and up to 10 children).
Here are IdentityWorks’ pricing and plans as of January 2023:
- IdentityWorks Basic (Experian credit monitoring only): free
- IdentityWorks Premium (individual): $24.99 per month
- IdentityWorks Premium (family): $34.99 per month
9. myFICO: Monitor your FICO credit score
FICO (Fair Isaac Corporation) is the analytics company that developed the modern version of the credit scoring model. Today, the FICO score is used by 90% of top lenders in the United States.
myFICO is the consumer division of FICO. Identity theft protection from myFICO focuses on a subscription credit monitoring service that helps you track your credit scores and FICO scores to better understand your current financial profile and creditworthiness. myFICO also provides a three-bureau credit simulator to see how certain decisions will impact your credit score.
Since it is connected to the three top credit bureaus, myFICO focuses more on credit card reporting as opposed to identity theft prevention. There is little direct monitoring done, but myFICO does offer $1 million in insurance, and has 24/7 theft experts on call for customers dealing with cases of fraudulent activity.
Who should choose myFICO?
- People looking for one-time credit reports. myFICO also offers access to one or three-bureau credit reports, starting at $19.95. While this is a good option, consumers should know that they can request free credit reports from all three bureaus at AnnualCreditReport.com.
- Consumers making large financial decisions in the near future. myFICO’s focus on credit scores and simulators makes it a good option if you’re looking to take out a mortgage or make another large financial decision soon.
- Pricing plans are expensive compared to other competitors that provide more features.
- The basic plan doesn’t provide identity monitoring.
myFICO pricing and plan options:
myFico offers a free subscription level as well as two paid plans. You can also pay for one-off reports from one or all three of the major credit bureaus.
Here are myFICO’s pricing and plans as of January 2023:
- Basic plan (FICO scores and monitoring only): Free
- Advanced plan: $29.95 per month
- Premier plan: $39.95 per month
- One-bureau credit report (one-off): $19.95
- Three-bureau credit report (one-off): $59.85
10. ID Strong: Provides data breach notifications
ID Strong provides an array of monitoring services, restoration support, and industry-standard compensation insurance ($1 million coverage).
The company scours the internet to monitor your personal and credit information, going so far as to track public records, medical information, and tax information.
Unfortunately, their basic plans don’t include critical features like credit monitoring.
Who should choose ID Strong?
- Individuals looking for basic identity theft monitoring. ID Strong doesn’t offer a family plan, so it’s best suited to individuals. Plus, its Comprehensive plan (which adds credit monitoring) is more expensive and offers fewer features than other LifeLock alternatives.
ID Strong cons:
- The basic plan doesn’t include bureau credit reports and monitoring.
- Family plans are not available, so you’ll have to pay more to safeguard your family.
- Lacks a mobile app.
ID Strong pricing and plan options:
ID Strong offers two plan options: Standard and Comprehensive (which adds credit monitoring features).
Here are ID Strong’s pricing and plans as of January 2023:
- Standard (ID monitoring and protection): $15 per month
- Comprehensive (ID + 3 bureau credit monitoring): $20 per month
💡 Related: The 11 Best Identity Theft Protection Services (How To Choose) →
Why You Should Consider a LifeLock Alternative
LifeLock is an established name in the identity theft and online security industry. But it’s by no means the only reliable option for identity theft protection.
The company also has some shortcomings that might turn you off from using their services:
- $100+ million FTC lawsuit: LifeLock was the subject of a 2010 Federal Trade Commission (FTC) lawsuit for deceptive marketing claims and was required to pay out a $12 million settlement [*]. In 2015, LifeLock violated the settlement orders and was forced into an additional $100 million settlement agreement with the FTC [*].
- Sky-high renewal costs: Many users have complained about LifeLock’s renewal pricing. After your first year as a LifeLock customer, the cost of an annual plan jumps anywhere from 40–70%.
- Family plan pricing: LifeLock’s Family Plan pricing has also been the subject of complaints. These plans cost an extra $5.99 per child, which could add up quickly if you have a large family.
- Crypto mining software criticism: LifeLock’s digital security features in Norton can cause serious device slowdowns. But even worse, Norton is facing harsh criticism after including cryptomining inside its antivirus software, and skimming the profits [*].
- Bland marketing tactics: The CEO of LifeLock was heavily scrutinized after publicly posting his Social Security number and getting hacked dozens of times [*].
- 2023 data breach: LifeLock recently disclosed that it was the victim of a data breach that exposed the sensitive information (including passwords) of thousands of customers [*].
How To Cancel Your LifeLock Subscription
If you’re a current LifeLock member and are ready to switch to Aura, here’s how to cancel your subscription:
- Log in to your LifeLock account at https://memberportal.lifelock.com/ and select “Request Support” and then “Cancel.”
- Alternatively, contact LifeLock support to request an account cancellation — especially if your account auto-renewed when you didn’t want it to.
- If you paid for bundled services (for example, LifeLock + Norton 360), make sure that you’ve canceled all of your services.
- Refunds for annual subscriptions: As per LifeLock’s refund policy, you’re eligible for a full refund within 60 days of starting your LifeLock membership or 60 days from your membership renewal.
- Refunds for monthly subscriptions: You’re eligible for a full refund within 14 days of purchasing your membership.
Once your cancellation is complete (or even before), it’s easy to start a free 14-day trial of Aura.
LifeLock Alternatives FAQ: Everything Else You Need To Know
Choosing a LifeLock alternative is a big decision. With the sheer number of scams out there today, digital security is vital in order for families and individuals to stay safe.
Here’s what you need to know about LifeLock before making the decision to switch to an alternative.
What Is LifeLock?
LifeLock is an identity theft protection service that utilizes monitoring and alert tools to protect against different types of identity theft and fraud.
LifeLock was founded in Tempe, Arizona in 2005, but the company was acquired by Norton in 2017. This means every account also includes Norton 360 online protection against viruses and phishing attacks.
How Does LifeLock Keep Your Identity Safe?
Along with monitoring your identifying information and financial accounts, LifeLock includes risk management features such as:
- Antivirus software and a secured Virtual Private Network (VPN) to protect your devices from malware.
- Dark Web monitoring to identify vulnerable accounts.
- ID verification monitoring.
- Payday loan monitoring.
- Sex offender registry monitoring.
- $1 million in insurance coverage (for lawyers and experts only) if you’re the victim of identity theft.
How Much Does LifeLock Cost?
LifeLock has three protection plans:
- LifeLock Standard: Available at $9.99 per month, this plan offers standard identity theft protection services but comes with minimal advanced features. There is a limit of $25,000 for stolen fund reimbursement and personal expense compensation.
- LifeLock Advantage: Available at $19.99 per month, this plan provides extra services to those who want more robust protection. Subscribers get up to $100,000 in stolen fund reimbursement and personal expense compensation.
- LifeLock Ultimate Plus: Available at $29.99, this plan offers customers $1 million in stolen fund reimbursement and personal expenses compensation. As LifeLock’s top service plan, it includes all features for the most comprehensive security coverage.
The Bottom Line: LifeLock Isn’t Your Only Option
Identity protection services are more critical now than ever before.
While LifeLock is a popular choice, it isn’t the only solution. Don't go with the first name that comes to mind. Today, there are plenty of identity theft protection services that include better features, more coverage, lower renewal rates, and peace of mind for you and your family.