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Website Terms of Use

Last Updated: 

Última Actualización: 

Dernière mise à jour: 

July 27, 2026

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Website Terms of Use
Insurance for Executive Ultimate Plan
$5 Million Insurance Policy Terms and Conditions

These Website Terms of Use (“Terms of Use”) apply to all websites operated and controlled by Aura Sub, LLC (“Aura” which may be herein referred to either as “we”; “us”; “Aura”; and/or “Aura Sub, LLC”) (collectively the "Sites").

These Terms of Use set forth legally binding terms that govern and restrict your use of the Sites. NOTE THAT THESE TERMS OF USE APPLY ONLY TO YOUR USE OF THE SITES AND DO NOT PERTAIN TO ANY PRODUCTS OR SERVICES OFFERED ON THE SITES OR OTHERWISE OFFERED BY AURA. The Terms of Use regarding your service is available on the Legal page on www.aura.com.

YOUR AFFIRMATIVE ACT OF USING AND/OR REGISTERING WITH ANY OF THE SITES SIGNIFIES THAT YOU AGREE TO THE FOLLOWING TERMS OF USE. IF YOU DO NOT AGREE, DO NOT USE AND/OR REGISTER ANY OF WITH THE SITES.

To the fullest extent permitted under law and except where expressly prohibited for individuals residing in the province of Quebec, you understand and agree that the Sites are semi-public and provided to you on an AS IS and AS AVAILABLE basis. We disclaim all responsibility and liability for the availability, timeliness, security or reliability of the Sites. 

The third-party opinions expressed on the Sites are not necessarily the opinions of us and may or may not be totally accurate. 

We also reserve the right to modify, suspend or discontinue the Sites with or without notice at any time and without any liability to you.

Please note the arbitration provision set forth below, which may require you to arbitrate any claims you may have against Aura on an individual basis. EXCEPT WHERE AND TO THE EXTENT PROHIBITED BY LAW, WHICH MAY INCLUDE THE PROVINCE OF QUEBEC, ARBITRATION ON AN INDIVIDUAL BASIS MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE, THE RIGHT FOR A JUDGE OR JURY TO DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE CAPACITY.

1. Intellectual Property Ownership

The Sites contain copyrighted material, trademarks and other proprietary information, including comments, articles, information, catalogs, brochures, data, text, software, photos, logos, video and graphics (“Content”). All Content and intellectual property rights in such Content are the sole property of Aura and its licensors.

Additionally, the names, trademarks, service marks, and logos of Aura belong exclusively to Aura and are protected from reproduction, imitation, dilution or confusing or misleading uses under national and international trademark and copyright laws. All other trademarks, service marks, and logos (including third-party product names) are the property of their respective owners. The use or misuse of these trademarks is expressly prohibited, and nothing stated or implied on these Sites confers on you any license or right under any patent or trademark of Aura or any third party.

2. Use of Aura Content

You may only use the Sites and the Content offered on the Sites only for INTERNAL OR PERSONAL purposes, and not for any commercial purposes.  Aura authorizes you to view or download a single copy of the material on the Sites solely for your internal or personal use so long as you do not remove the copyright and other proprietary rights notices that were contained in the Content. You may not use the Sites to sell a product or service; however, you may use them to obtain information about potentially engaging in business with us.

You may not copy, modify, distribute, upload, publish, transmit, display, reproduce, transfer, post, participate in the transfer or sale, create derivative works, or in any way exploit the Content of the Sites or any portion of such Content without prior written consent of Aura. You may not use any data mining, robots, or similar data gathering and extraction tools on the Content, frame any portion of the Sites or Content, or reproduce, reprint, copy, store, publicly display, broadcast, transmit, modify, translate, port, publish, sublicense, assign, transfer, sell, loan, or otherwise distribute the Content without our prior written consent. You may not circumvent any mechanisms included in the Content for preventing the unauthorized reproduction or distribution of the Content.  You are responsible for all activities that may arise or occur to your system or your network during your visit to any Site.

Any use of the Content not expressly permitted by these Terms of Use is a breach of these Terms of Use and may violate U.S., Canadian, or international copyright, trademark, and/or other laws.  You shall not use the Sites for any illegal purpose and you shall abide by all applicable local, state, provincial, territorial, national, and international laws and regulations.

If you violate these Terms of Use, your permission to use the Content automatically terminates and you must immediately destroy any copies you have made of any portion of the Content.

3. Contributor Disclosure

Certain contributors on the Sites are compensated to provide content on topics of interest to the Sites’ users. Contributions that contain endorsements of Aura products or services and are made by individuals with material connections to Aura will be identified as such. While such contributors may receive compensation, the content is editorial and based on their opinions, findings, beliefs, or experiences on those topics, services, or products. The views and opinions expressed within Aura blogs belong purely to the authors. Any product, claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider, or party in question.

4. User Submissions, Forums and Public Areas

Certain places within the Sites, such as forums, blog pages or other public areas, may allow users to post comments or communications that are publicly accessible and non-confidential. The content and communications posted within these areas is largely controlled by our users. Aura, or the party hosting such a public area, has no control over such content and cannot guarantee the accuracy or reliability of any such content or communications. Thus, the responsibility for what is posted on these pages of the Sites lies with each user — you alone are responsible for material you post.

Neither Aura nor any third-party host of such a public area claims ownership of any of the information or material that you transmit, distribute, post, communicate, or store on, to, or through the Sites. Therefore, by submitting any such material or communication to the Sites, you warrant that you own or otherwise control all the rights to any content or communications submitted by you to the Sites and that you will not upload or transmit any communications or content of any type that infringes upon or violates any rights of any party. Any reviews or expressions of opinion you submit regarding Aura, or our products or services must reflect your true and honest experience us and our services or products. 

By submitting communications or content to any part of the Sites, you agree that such submission is non-confidential and is not otherwise protected by any other law, including privacy, publicity, copyright or trademark law.

By submitting communications or content to a public area of the Sites, you agree that such submission is non-confidential for all purposes. You agree to allow Aura and all other persons or organizations involved in the operation of the Sites the right to transmit, monitor, retrieve, store, and use your information in connection with the operation of the Sites. Aura and/or one of its agents or partners reserves the right, but shall have no obligation, to investigate the Sites or your use of the Sites in order to (a) determine whether a violation of these Terms of Use has occurred, (b) comply with any applicable law, regulation, legal process or governmental request, or to (c) remove any postings, profiles, and to terminate your ability to post to the service at any time without notice, in its sole discretion. Aura also reserves the right to disclose any information necessary to satisfy any applicable law, regulation, legal process, or governmental request, or to edit, refuse to post, or to remove any information or materials in whole or in part. Any use of the Content not expressly permitted by these Terms of Use is a breach of these Terms of Use and may violate U.S., Canadian, or international copyright, trademark, and/or other laws.

5. Mobile Network Operator (MNO) Consent

You authorize your wireless carrier to use or disclose information about your account and your wireless device, if available, to Aura or its service provider for the duration of your business relationship, solely to help them identify you or your wireless device and to prevent fraud. See our Privacy Policy for how we treat your data.

6. License Grant

If you submit information to any forms on the Sites, you will provide complete, accurate and current information. You may not impersonate any person or entity, misrepresent your affiliation with a person or entity, or misrepresent the origin of any content you submit to us through the Sites.

If you make any submission to or communications on the Sites, you automatically grant, or warrant that the owner of such content has expressly granted Aura, a royalty-free, perpetual, irrevocable, worldwide, unlimited, nonexclusive license to use, reproduce, create derivative works from, modify, publish, edit, translate, distribute, perform, and display the communication or content material in any media or medium, or any form, format, or forum now known or hereafter developed. Aura may sublicense its rights through multiple tiers of sublicenses. Further, you waive all moral rights and similar rights in and to such submissions or communications  in favour of Aura and its sublicenses.  

For greater certainty, this means that, among other things, Aura has the right to use any and all ideas, reviews, and other content you submit (including ideas about our plans, services, publications or campaigns) in any manner that we choose, without any notice or obligation to you whatsoever. 

7. Rules for Posting Questions and Comments in Forums and Public Areas

Aura does not control the content or communications of any of the public areas on the Sites. However, Aura does have the right, but not the obligation, to monitor public areas to ensure the content and communications in such areas are within the spirit of the purpose of the Sites and do not otherwise violate these Terms of Use.

Specifically, the following actions will constitute a material breach of these Terms of Use:

  • Posts that contain your full name(s), or any other confidential identifiable information of yourself or others;
  • Using a public area for any purpose in violation of local, state, provincial/territorial, federal, or international laws;
  • Posting material that infringes on the rights of others, including copyrights, trademarks, trade secrets, publicity or privacy rights;
  • Posting material that is unlawful, obscene, derogatory, defamatory, threatening, harassing, abusive, slanderous, hateful, or embarrassing to any other person or entity as determined by Aura in its sole discretion;
  • Posting advertisements, solicitations or spam links to other websites or individuals, without prior written permission from Aura;
  • Posting chain letters or pyramid schemes;
  • Impersonating another business, person or entity, including Aura, its related entities, employees and agents;
  • Registering under more than one name and/or e-mail address;
  • Distributing viruses or other harmful computer code;
  • Harvesting or otherwise collecting information about others, including email addresses, without their consent;
  • Allowing any other person or entity to use your identification;
  • Posting any communications that victimizes, harasses, degrades, or intimidates an individual or group of individuals on the basis of religion, gender, sexual orientation, race, ethnicity, age or disability, or other protected ground, as determined by Aura in its sole discretion; 
  • Engaging in any other conduct that restricts or inhibits any other person from using or enjoying the public area or the Sites, or which, in the judgment of Aura, exposes Aura or any of its customers, partners or suppliers to any liability or detriment of any type; and/or
  • After receiving a warning, continuing to disrupt the normal flow of dialogue, or posting comments that are not related to the topic being discussed (unless it is clear the discussion is free-form).

Users who violate these provisions shall be liable for any claim, action, damage or harm caused to Aura, the user and any other injured party. Furthermore, Aura may terminate the account of any person who violates these Terms of Use and the rules provided above. Alternatively, we shall have the right in our sole discretion to edit or remove any material submitted to the Sites for any reason, at any time, and without notice, including material that we, in our sole discretion, find to be in violation of the provisions hereof, or otherwise objectionable or stale.

Notwithstanding this right of ours, users shall remain solely responsible for the content of their messages and other submissions. You acknowledge and agree that neither us nor any of our affiliates shall assume or have any liability for any action or inaction by us with respect to any conduct by users within the Sites or any communication or posting on the Sites.

8. Use of RSS and Comment Feeds

BY DOWNLOADING, USING, OR SUBSCRIBING TO AN RSS FEED OR COMMENT FEED (“FEEDS”) FROM THE SITES, YOU AGREE THAT YOUR USE OF THE FEEDS WILL BE GOVERNED BY THESE TERMS OF USE. PLEASE REVIEW THIS SECTION BEFORE USING, DOWNLOADING, OR SUBSCRIBING TO A FEED.

Aura grants you a non-transferable, non-sublicensable, royalty free non-exclusive license to display on your website or in your newsreader platform the headlines, active links, and other information or materials that you specifically select to receive via the Feeds. The Feeds are protected by U.S., Canadian, and international copyright laws. All rights in and to these Feeds, including the content and technology, are reserved to Aura and/or Aura Sub, LLC.

The Feeds may be used only with those platforms and newsreaders from which a functional link is made available that, when accessed, takes the viewer directly to the display of the full article on one of the Sites. You understand and agree that the Feeds that are provided may include footers to assure proper attribution for the content.

By using the Feeds, you agree not to:

  • Display the Feeds in a manner that does not permit successful linking to or direction to our Sites;
  • Insert any intermediate page or other content between the link displayed on your website and the landing page for the content on our Sites;
  • Edit, modify, alter, or create derivative works of the text, content or links supplied by us;
  • Use any robot, spider, other device or manual process to monitor or copy any content from the Feeds;
  • Sell, retransmit, or commercially exploit the Feeds, headlines or content in any manner except as expressly permitted by us in writing;
  • Incorporate advertising into the Feeds as displayed on your site; or Use the Feeds for any unlawful purpose or in violation of the rights of others.

By using the Feeds, you also agree not to use the Feeds on the following categories of websites:

  • Sites that incite hatred whether based on race, religion, gender, sexuality, or otherwise;
  • Sites that promote, encourage or facilitate violence;
  • Sites that discriminate against any specific social group;
  • Sites that promote, facilitate, or encourage illegal activity; or
  • Sites which are misleading, pornographic, defamatory or that contain illegal or otherwise actionable content under applicable law.

We may restrict, suspend, or terminate the Feeds, the license granted above, or your access to the Feeds at any time for any reason including, without limitation, your violation of any provision of these Terms of Use without liability. You agree to destroy all copies of the Feeds (including removing all content supplied by the Feeds from any website) upon receiving notice of termination from us.

9. Enforcement of These Terms of Use

In the event that any of the terms of these Terms of Use have been breached or any rule stated above violated, Aura reserves the right (but is not obligated) to do any or all of the following:

  • Record the dialogue in public areas on the Sites.
  • Investigate an allegation that a communication or other submission does not conform to these Terms of Use and determine in its sole discretion to remove or request the removal of the communication or other submission.
  • Remove communications or other submissions that it determines, in its sole discretion, to be abusive, illegal, or disruptive, or that otherwise fail to conform to these Terms of Use.
  • Terminate a user’s access to any portions or pages of the Sites.
  • Monitor, edit, or disclose any communications or other submissions made on or through the Sites.
  • Edit or delete any communication or other submission posted on the Sites, regardless of whether such communication or other submission violates these Terms of Use.

Aura reserves the right to take any other action it deems necessary to protect the personal safety of our guests, visitors, or the public.

10. Disclaimer of Warranties

EXCEPT WHERE AND TO THE EXTENT PROHIBITED BY LAW, INCLUDING FOR INDIVIDUALS RESIDING IN THE PROVINCE OF QUEBEC, THE SITES ARE PROVIDED “AS IS”. AURA MAKES NO REPRESENTATION OR WARRANTY OF ANY KIND WHATSOEVER TO YOU OR ANY OTHER PERSON RELATING IN ANY WAY TO THE SITES, OR ANY WEBSITE OR THAT MAY BE ACCESSIBLE DIRECTLY OR INDIRECTLY THROUGH THE SITES, TO THE EXTENT PERMITTED BY LAW. AURA DISCLAIMS IMPLIED WARRANTIES THAT THE SITES ARE MERCHANTABLE, OF SATISFACTORY QUALITY, ACCURATE, TIMELY, FIT FOR A PARTICULAR PURPOSE OR NEED, OR NON-INFRINGING. NO ORAL OR WRITTEN INFORMATION OR ADVICE GIVEN BY AURA OR A REPRESENTATIVE SHALL CREATE A WARRANTY. AURA MAY MAKE CHANGES OR IMPROVEMENTS TO THE CONTENT AND FUNCTIONALITY OF THE SITES AT ANY TIME, WITHOUT PRIOR NOTICE TO YOU.

When using the Sites, information will be transmitted over a medium which is beyond the control and jurisdiction of Aura, its partners, advertisers, and sponsors. Accordingly, Aura assumes no liability for or relating to the delay, failure, interruption, or corruption of any data or other information transmitted in connection with use of the Sites. WE DO NOT GUARANTEE THAT THE SITES WILL MEET YOUR REQUIREMENTS, OR THAT THEY ARE ERROR-FREE, RELIABLE, WITHOUT INTERRUPTION OR AVAILABLE AT ALL TIMES. WE DO NOT GUARANTEE THAT YOU WILL BE ABLE TO ACCESS OR USE THE SITES (EITHER DIRECTLY OR THROUGH THIRD-PARTY NETWORKS) AT ALL TIMES OR LOCATIONS OF YOUR CHOOSING.

FURTHER, AURA DOES NOT ENDORSE AND MAKES NO WARRANTY REGARDING THE ACCURACY OR RELIABILITY OF ANY OPINION, INFORMATION, ADVICE OR STATEMENT ON THE SITES. IT IS YOUR RESPONSIBILITY TO EVALUATE THE ACCURACY, COMPLETENESS OR USEFULNESS OF ANY INFORMATION, OPINION, ADVICE OR OTHER CONTENT AVAILABLE THROUGH THE SITES. PLEASE SEEK THE ADVICE OF PROFESSIONALS, AS APPROPRIATE, REGARDING THE EVALUATION OF ANY SPECIFIC INFORMATION, OPINION, ADVICE OR OTHER CONTENT ON THE SITES.

11. Indemnity and Limitation of Liability

You indemnify and hold Aura and its affiliates, officers, directors, employees, and agents harmless from any claim or demand, including, without limitation, reasonable legal fees, made by any third party due to or arising out of your breach of these Terms of Use, or your breach of any law or the rights of a third party. Aura may, at your expense, assume the exclusive defense and control of any matter for which you are required to indemnify Aura, and you agree to cooperate with Aura's defense of these claims. Aura will use reasonable efforts to notify you of any such claim, action, or proceeding upon becoming aware of it.

Except where and to the extent prohibited by law, in no event shall Aura, its partners, sponsors, advertisers, agents or licensors, or any third parties mentioned on the Sites be liable for any damages (including, without limitation, incidental, consequential or other indirect damages, personal injury/wrongful death, lost profits, or damages resulting from lost data or business interruption) resulting from the use or inability to use the Sites, whether based on warranty, contract, tort, or any other legal theory, and whether or not Aura is advised of the possibility of such damages. Except where and to the extent prohibited by law, Aura is not liable for any personal injury, including death, caused by your use or misuse of the Sites or public areas.

EXCEPT WHERE AND TO THE EXTENT PROHIBITED BY LAW, INCLUDING FOR INDIVIDUALS RESIDING IN THE PROVINCE OF QUEBEC, YOUR SOLE AND EXCLUSIVE REMEDY FOR ANY DISPUTE WITH AURA IS TO DISCONTINUE YOUR USE OF THE SITES. IN NO EVENT SHALL AURA BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES OF ANY KIND, INCLUDING, WITHOUT LIMITATION, THOSE RESULTING FROM LOSS OF USE, DATA, REVENUES, OR PROFITS, WHETHER OR NOT AURA HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR LOSSES, ON ANY THEORY OF LIABILITY, ARISING OUT OF OR IN CONNECTION WITH ACCESS TO, USE, OR PERFORMANCE OF THE SITES, FAILURE OF THE SITES TO OPERATE, OR ANY CONTENT OR OTHER INFORMATION PROVIDED IN CONNECTION WITH THE SITES. THESE LIMITATIONS SHALL APPLY NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY. IN NO EVENT WILL THE TOTAL LIABILITY OF AURA OR ITS AFFILIATES, CONTRACTORS, EMPLOYEES, AGENTS, OR THIRD PARTY PARTNERS, LICENSORS, OR SUPPLIERS TO YOU FOR ALL DAMAGES, LOSSES, CLAIMS, AND CAUSES OF ACTION ARISING OUT OF OR RELATING TO THESE TERMS OF USE OR YOUR USE OF THE SITES EXCEED TWENTY FIVE DOLLARS. YOUR ACCEPTANCE OF THIS LIMITATION OF LIABILITY IS AN ESSENTIAL TERM OF THESE TERMS OF USE.

12. Passwords

Registration as a user or subscriber with the Sites may require both a user name and a password, and certain portions of the Sites may require use of multiple one time or persistent passwords. You should consider your usernames and passwords as confidential information. Anyone with knowledge of both your user name and password can gain access to the restricted portions of the Sites and to your account. You must keep your user name and password confidential. You shall immediately notify us if you become aware of any loss or theft of your password or any unauthorized use of your user name and password. WE SHALL NOT BE LIABLE FOR ANY LOSS OR DAMAGE ARISING FROM YOUR FAILURE TO COMPLY WITH THESE OBLIGATIONS. We reserve the right to delete or change a user name or password at any time and for any reason, but are not responsible for any failure or delay in doing so.

13. Privacy

We collect personal information on the Sites, which is subject to the terms of our Privacy Policy.

14. Children and Teens

The Sites are not intended for use by children. By submitting information to the Sites, you warrant that you are above the age of majority.

15. Links to External Sites

The Sites may contain links to third party websites or resources. Aura does not control these other websites and resources and is not responsible for their availability, content, or delivery of services. Aura makes no representations whatsoever about such other websites or resources. The inclusion of any link to a website does not imply endorsement by Aura of that website or its entities, products or services. All warranties, conditions, or other terms, express or implied, as to any such linked website, including, without limitation, as to the accuracy, ownership, validity, or legality of any content of a linked website, are hereby excluded. It is your sole responsibility to take any precautions to ensure that whatever you select for your use is free of items such as viruses, worms, trojan horses, and other items of a malicious nature.

16. Procedure for Making a Claim of Copyright Infringement

We respect the intellectual property of others. If you believe that your work has been copied and is accessible on the Sites in a way that constitutes copyright infringement, please follow the instructions below on how to contact us to report possible copyright infringement.

Please email legalnotices@aura.com and provide the following information:

  • an electronic or physical signature of the person authorized to act on behalf of the owner of the copyright interest;
  • a description of the copyrighted work that you claim has been infringed;
  • a description of where the material that you claim is infringing is located on the Sites;
  • your address, telephone number, and email address;
  • a statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; and
  • a statement by you, made under penalty of perjury, that the above information in your Notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.

17. Choice of Law

OTHER THAN FOR INDIVIDUALS RESIDING IN THE PROVINCE OF QUEBEC, these Terms of Use are governed by the laws of the Commonwealth of Virginia, USA, exclusive of its choice of law principles.

PLEASE NOTE THAT BY AGREEING TO THESE TERMS OF USE, YOU ARE: (1) WAIVING CLAIMS THAT YOU MIGHT OTHERWISE HAVE AGAINST US BASED ON THE LAWS OF OTHER JURISDICTIONS, INCLUDING YOUR OWN; (2) IRREVOCABLY CONSENTING TO THE EXCLUSIVE JURISDICTION OF, AND VENUE IN, STATE OR FEDERAL COURTS IN THE COMMONWEALTH OF VIRGINIA OVER ANY DISPUTES OR CLAIMS YOU HAVE WITH US; AND (3) SUBMITTING YOURSELF TO THE PERSONAL JURISDICTION OF COURTS LOCATED IN THE COMMONWEALTH OF VIRGINIA FOR THE PURPOSE OF RESOLVING ANY SUCH DISPUTES OR CLAIMS, ALL SUBJECT TO THE ARBITRATION AGREEMENT SET FORTH BELOW.

For individuals residing in the province of Quebec, these Terms will be governed by and construed by the laws of the province of Quebec, Canada, exclusive of its choice of law principles.

18. Agreement to Arbitrate

Except where and to the extent prohibited by law, and other than for individuals residing in the province of Quebec,  Aura and/or You may elect to resolve any and all claims and disputes relating in any way to the Sites and these Terms of Use or any of our dealings with one another (“Claims”), except for Claims concerning the validity, scope or enforceability of this Arbitration Agreement (“Arbitration Agreement”), through BINDING INDIVIDUAL ARBITRATION.

Arbitration Agreement 

  1. Mandatory Arbitration of Disputes. We each agree that any dispute, claim or controversy arising out of or relating to these Terms of Use or the breach, termination, enforcement, interpretation or validity thereof or the use of the Sites (collectively, “Disputes”) will be resolved solely by binding, individual arbitration and not in a class, representative or consolidated action or proceeding. You and Aura agree that the U.S. Federal Arbitration Act governs the interpretation and enforcement of these Terms of Use, and that you and Aura are each waiving the right to a trial by jury and the right to participate in a class action.  The parties further agree that, in order to bring a claim in arbitration, they must first be able to satisfy the federal standing requirement under Article III of the United States Constitution with respect to their claim, and that the arbitrator shall be empowered to make a binding determination on standing. This arbitration provision shall survive termination of these Terms of Use.   
  2. Exceptions. As limited exceptions to Section 18.1 above: (i) we both may seek to resolve a Dispute in small claims court if it qualifies; and (ii) we each retain the right to seek injunctive or other equitable relief from a court to prevent (or enjoin) the infringement or misappropriation of our intellectual property rights. 
  3. Conducting Arbitration and Arbitration Rules. The arbitration will be conducted by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules (the “AAA Rules”) then in effect, except as modified by these Terms of Use. The AAA Rules are available at www.adr.org or by calling 1-800-778-7879. A party who wishes to start arbitration must submit a written Demand for Arbitration to AAA and give notice to the other party as specified in the AAA Rules. The AAA provides a form Demand for Arbitration at www.adr.org. 
  4. Any arbitration hearings will take place in the county (or parish) where you live, unless we both agree to a different location. The parties agree that the arbitrator shall have exclusive authority to decide all issues relating to the interpretation, applicability, enforceability and scope of this arbitration agreement.
  5. Arbitration Costs. Payment of all filing, administration and arbitrator fees will be governed by the AAA Rules, and we won’t seek to recover the administration and arbitrator fees we are responsible for paying, unless the arbitrator finds your Dispute frivolous. Both You and Aura will be entitled to recover attorneys’ fees to the same extent they would be available in court.
  6. Injunctive and Declaratory Relief. Except as provided in Section 18.2 above, the arbitrator shall determine all issues of liability on the merits of any claim asserted by either party and may award declaratory or injunctive relief only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by that party’s individual claim. To the extent that you or we prevail on a claim and seek public injunctive relief (that is, injunctive relief that has the primary purpose and effect of prohibiting unlawful acts that threaten future injury to the public), the entitlement to and extent of such relief must be litigated in a civil court of competent jurisdiction and not in arbitration. The parties agree that litigation of any issues of public injunctive relief shall be stayed pending the outcome of the merits of any individual claims in arbitration.
  7. Class Action Waiver. YOU AND Aura AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. Further, if the parties’ Dispute is resolved through arbitration, the arbitrator may not consolidate another person’s claims with your claims and may not otherwise preside over any form of a representative or class proceeding. If this specific provision is found to be unenforceable, then the entirety of this Dispute Resolution section shall be null and void.
  8. Severability. With the exception of any of the provisions in Section 18.7 of these Terms of Use (“Class Action Waiver”), if an arbitrator or court of competent jurisdiction decides that any part of these Terms of Use is invalid or unenforceable, the other parts of these Terms of Use will still apply.

‍

19. Amendment and Termination

These Terms of Use are subject to change by Aura at any time in its sole discretion. Changes to these Terms of Use will be posted by Aura and your continued use of the Sites following such changes constitutes your agreement to be bound by such changes.

We shall have the right to immediately terminate these Terms of Use with respect to any user which we, in our sole discretion, consider to be unacceptable, or in the event of any breach by you of these Terms of Use. The provisions of Sections 1, 2, 3, 5, 9, 10, 11, 16, 17, and 18 shall survive termination of this agreement.

20. Contact Us

If you have any questions about these Terms of Use, please contact us at support@aura.com or contact us at:

Aura Customer Service
250 Northern Ave.
3rd Floor
Boston, MA 02210

  • Current version: July 27, 2026.
  • Previously updated January 31, 2024.
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** Free trial offer can only be redeemed once per customer. Full access to plan features depends on identity verification and credit eligibility.

¹ The score you receive with Aura is provided for educational purposes to help you understand your credit. It is calculated using the information contained in your Equifax credit file. Lenders use many different credit scoring systems, and the score you receive with Aura is not the same score used by lenders to evaluate your credit.

² 60-day money back guarantee is only available for annual plans purchased through our websites (excludes Amazon) or via our Customer Support team. You may cancel your membership online and request a refund within 60 days of your initial purchase date of an eligible Aura membership purchase by calling us at 1-833-552-2123. For details, see https://www.aura.com/legal/refund-policy.

If you signed up for Aura through a free trial, then your membership purchase date will be the date you signed up for your free trial, and you will have 60 days from the date you signed up for your free trial to cancel and request a refund. If you switched to a new annual plan within 60 days of your initial Aura annual subscription, you may still qualify for the Money Back Guarantee (based upon your initial annual plan purchase date).

³ As compared to the competition. Results based on a 2025 mystery shopper consumer study conducted by ath Power Consulting. ath Power Consulting was compensated by Aura to conduct this study.

⁴ Child members on the family plan will only have access to online account monitoring and social security number monitoring features. All adult members get all the listed benefits.

‡ Not all features use AI capabilities.

Security notice: Always access Aura through aura.com or the official Aura app. If you receive an unexpected email, text, or call claiming to be from Aura, do not share any information until you've confirmed it's an official channel. Report anything suspicious to support@aura.com.

No one can prevent all identity theft or monitor all transactions effectively. Further, any testimonials on this website reflect experiences that are personal to those particular users, and may not necessarily be representative of all users of our products and/or services. We do not claim, and you should not assume, that all users will have the same experiences. Your individual results may vary.

AURA SERVICES ARE NOT INTENDED TO DIAGNOSE, TREAT, CURE, OR PREVENT ANY DISEASE OR MEDICAL CONDITION. THE SERVICES ARE FOR INFORMATIONAL PURPOSES ONLY AND CANNOT REPLACE THE SERVICES OF PHYSICIANS OR MEDICAL PROFESSIONALS.

Aura's service does not monitor for all content or your child’s behavior in real time. Alerts and/or insights may not be 100% accurate or timely.