The 9 Best Incogni Alternatives of 2025

Do Services Like Incogni Actually Work? 

Data brokers scrape and sell your personal data to advertisers, insurers, recruiters, and even government agencies. You can manually remove your information from these sites. But with over 750 data brokers in the United States alone, each with its own unique opt-out process (that isn’t always respected), it’s nearly impossible to keep on top of them all. 

To save time, many people are turning to automated data broker opt-out tools like Incogni — but it’s not your only, or best, option. 

Incogni boasts one of the highest numbers of supported data brokers in the data removal industry, even on its basic plans. But Incogni’s singular focus on data brokers and people search sites can create a false sense of security for consumers looking for protection against online threats, such as scams, fraud, and identity theft.

Why You Should Consider an Incogni Alternative

Incogni is a data broker removal service owned by VPN provider Surfshark. As far as data removal is concerned, Incogni is one of the better options on the market. 

After you sign up (there is no free trial), Incogni will send automated opt-out requests to over 420 data brokers and people search sites and provide an online dashboard for you to track the progress of each request. 

Customers who pay for the Unlimited plan — $29.98/month or $179.88/year — also get support for custom removal requests on over 2,000 websites.

But that’s about it. 

Unlike an all-in-one online safety solution like Aura, or even some other data removal services, Incogni only helps to remove your private information from the data brokers and websites that it supports. It also costs more than many services that offer additional online privacy and safety features. 

Besides the limited scope of its services and high price point, Incogni has other drawbacks:

• “Blind” opt-out method. Like many other data broker opt-out companies, Incogni sends removal requests to all brokers in its network, regardless of whether or not they have your data. This practice, known as a "blind opt-out," could introduce your information to a broker that didn't already have it.
• Lack of proof. Unlike some competitors, Incogni does not know what personal details have been removed, nor can it easily verify that your data has been successfully removed. 
• Coverage gaps. Incogni's data broker coverage misses some of the most well-known people search sites, such as Whitepages.com, TruthFinder, and Intelius. Here is its full list of supported data brokers.
• No real data on the effectiveness of its service. Incogni does not publish any data about the effectiveness of its removal requests. Some Incogni customers have said that the company is slow to remove their information, and that many removal requests were unsuccessful.
• No protection against how your leaked data can be used against you. Incogni can only help you remove some data that is already available online or through data brokers. It can’t protect you against how cybercriminals and scammers might use that data — for example, targeting you with phishing scams, hacking, or identity theft. This can lead to a false sense of security.
• Limited customer support. Only Unlimited plan users get access to Incogni’s phone-based support, which is only available from 7 a.m. to 12 p.m. (PT) or 10 a.m. to 3 p.m. (ET). Standard plan members can access chat or email support (the latter of which has a 24-hour response time).   
• No free trial. You’ll need to pay for a monthly or annual plan to get access to Incogni’s features. However, plans do include a 30-day money-back guarantee. 

The bottom line: Incogni does one thing well — and charges a premium for its services. If you want protection beyond data broker opt-out requests, you should consider an alternative. 

The 9 Best Incogni Alternatives of 2025

A recent Pew Research survey found that almost all Americans believe there should be more regulation in place to protect their personal information. But without a federal data privacy law in place, most people need to rely on online data removal services.

Here are our top picks for the best Incogni alternatives and online privacy tools of 2025: 

Aura

Aura is an all-in-one digital safety platform that combines automated Google search and data broker removals with powerful identity, device, and financial protection. 

Unlike Incogni and other similar services that only focus on removing your personal data from brokers, Aura protects you and your family against how that data can be used by scammers and identity thieves. 

Aura received CNET’s 2025 Editor’s Choice award for best identity theft protection, as well as Security.org’s “Best Comprehensive Protection” award for data removal services.

While Aura’s main selling point is that it’s an all-in-one safety solution, Aura also provides strong online privacy and data removal services. 

Aura will automatically remove your data from over 140 data brokers, as well as help you remove sensitive information from Google’s search results. You can even use Aura to scan your emails and uncover old, unused accounts that should be deleted. 

All Aura plans include online privacy and safety tools, including an ad blocker, anti-tracker, military-grade virtual private network (VPN), and antivirus software to protect against malware. You’ll also get powerful identity and three-bureau credit monitoring with the industry’s proven fastest and most reliable fraud alerts³.

Best plan and pricing: Aura Individual for $9.99/month (using this discount link).

Each of Aura’s all-in-one plans includes the same in-depth features with near real-time alerts — you just choose how many people you need to protect. 

For families, Aura covers up to five adults and unlimited children on a single plan. You’ll also get access to family safety features including parental controls, child online wellbeing reports and alerts, and AI-powered spam and scam call protection. 

How does Aura compare to Incogni? Aura provides more protection against online threats at a lower price than Incogni’s Ultimate plan. If your main concern is removing your information from as many data broker lists as possible, Incogni could be a good option for you. But if you want a broad safety net to shield you or your family against online privacy and safety threats, choose Aura. For more information, read our deep dive on Aura vs. Incogni.

DeleteMe

DeleteMe is one of the most well-established personal data removal services. Since 2010, DeleteMe has claimed to facilitate over 100 million opt-out requests. 

DeleteMe stands out for two reasons: the number of data brokers it supports (up to 850+ on some plans) as well as the fact that it employs humans to send manual opt-out requests on its customers’ behalf. The manual approach claims to be more effective than the automated process that Incogni and others use; however, it’s also slower. 

A 2024 Consumer Reports study found that DeleteMe only managed to remove 27% of data broker listings within three months of customers signing up. 

DeleteMe also provides a detailed privacy report within one week of signing up that shows details of where your data appears, what kind of information is available, and the approximate removal time. 

Best plan and pricing: DeleteMe Standard at $10.75/month.

DeleteMe’s standard plan doesn’t cover as many data brokers as it promotes on its homepage (only 84 vs. 850+). However, it’s the most cost effective way to get access to the company’s services. DeleteMe also offers a business plan to help companies prevent their employees’ data from falling into the wrong hands. 

How does DeleteMe compare to Incogni? DeleteMe is slower than Incogni, but its use of manual data removal requests should at least add more precision — such as catching name variants and other stubborn opt-out processes, including snail-mail opt-outs and multi-step verifications. 

Having said that, DeleteMe still lacks broader privacy and cybersecurity tools like a virtual private network (VPN), password manager, and identity monitoring — features included on more comprehensive platforms like Aura.

Cloaked

Cloaked is a relatively new consumer online privacy provider with a special focus on tools to help your information stay private in the first place. 

Cloaked plans include phone number and email address aliases, Dark Web and Social Security number (SSN) monitoring, data broker removal from 120+ brokers, and up to $1 million in identity theft insurance. 

Cloaked’s approach reflects another attempt to tackle more pieces of the online privacy and safety puzzle than just data broker opt-outs. Email and phone number aliases allow you to use online services without exposing your real contact details, while Dark Web monitoring can help you know if your private data has been leaked.

Best plan and pricing: Cloaked Individual plan at $9.99/month (billed annually). 

Cloaked’s individual plan starts at $12.49/month, but you can get discounts if you pay annually. The company also has a Couple plan (for you and one other person) and a Family plan (for you and three other members). While there’s no free trial, Cloaked does offer a 30-day money-back guarantee.

How Cloaked compares to Incogni: Unlike Incogni, data broker removal is only one aspect of Cloaked’s services. That said, Cloaked’s data broker coverage is smaller (120+ vs. 420); and as a newer company, there are open questions about long-term data stewardship if it ever shuts down.

Optery

Founded in 2020, Optery is another new, fast-growing data removal service known for its detailed reporting and user-directed controls. It’s been named PCMag’s “Editors’ Choice” for personal data removal, thanks to its high number of supported data brokers and extensive custom removals. But you’ll need to pay to access those features. 

Unlike many Incogni alternatives that offer one main plan option, Optery employs a “feature gating” pricing model. Plans range from a limited free tier (with scans and reports only) to the fully featured Ultimate plan (covering 645+ sites and unlimited custom removal requests) for $24.99/month. This makes Optery’s top-tier plan one of the most expensive options on the market. 

If you opt for the Ultimate plan, you’ll benefit from automated removals for up 645+ sites, as well as unlimited custom removal requests for 1,360+ sites. Optery will also help you submit content removal requests with search engines, including Google, Bing, DuckDuckGo, and Yahoo.

Best plan and pricing: Optery Ultimate for $24.99/month. 

While Optery’s top-tier plan is much more expensive than other options, it provides powerful and extensive data removal services. The included reports and screenshots also provide evidence of what information was removed (which is a rarity in the industry). 

How Optery compares to Incogni: Like Incogni, Optery has a singular focus on data removal, which means that it can leave you vulnerable to other online threats. However, if you’re willing to pay for the Ultimate tier (as well as another online safety provider like Aura), Optery’s extensive removals and “Humans + Machines” approach could be worth it. 

EasyOptOuts

EasyOptOuts lives up to its name as one of the easiest and quickest ways to remove some of your data from the internet. For less than $20/year, EasyOptOuts automatically opts you out of roughly 100 people search sites, and then repeats the process every four months. EasyOptOuts’ no-frills approach earned it Wirecutter’s 2025 budget pick.

Best plan and pricing: There’s only one EasyOptOuts plan at $19.99/year per person.

How EasyOptOuts compares to Incogni: EasyOptOuts only covers about a quarter of the sites that Incogni does. It also doesn’t explicitly offer custom opt-out requests in its plan. But EasyOptOuts is much less expensive than Incogni ($1.67/month vs. $14.99/month). And it performed well in the Consumer Reports study, with editors noting high speed and accuracy.

Privacy Bee

Privacy Bee is an automated data removal tool that scans a massive amount of sources for your personal data. As of this writing, Privacy Bee advertises that it scans over 1,035 data brokers and 182,356 websites for your data.

However, when you dig into Privacy Bee’s offerings, you’ll find that, like many other options, its massive list of data brokers include many non-public ones. For example, the Pro plan advertises 1,035+ supported data brokers, but only 294 of those are public-facing people search sites, with 141 being people search site affiliates. 

Higher-tier Privacy Bee plans include advanced features like Dark Web and social media monitoring, PII threat hunting, real estate photo removals, and even removal from facial recognition databases. The more extreme end of these features is only available on the Signature plan, which comes with a $67/month price tag. 

Best plan and pricing: Privacy Bee Pro for $18/month (billed annually).

The recommended Pro plan is pricey at $18 per month. It comes with custom site removal, Privacy Bee’s proprietary “quick delete playbook,” and a 30-day money-back guarantee. There’s no family plan, but you can add household members at a discounted rate.

How Privacy Bee compares to Incogni: PrivacyBee claims broader coverage than Incogni and offers other data privacy tools that Incogni doesn’t have. But you’ll pay a steep premium for these services. Privacy Bee also lacks any additional protection tools. 

Kanary Copilot 

Unlike most other options listed here, Kanary Copilot isn’t necessarily a data broker removal tool. Instead, it’s an app that guides users through steps to protect their private information and remove it from online sources. 

Kanary Copilot does this by automating a number of processes and prompting you to manually complete sections when needed. For example, Kanary Copilot will help you identify data brokers that have your information (and are sharing it in Google search results) and then guide you through the opt-out process. 

The combination of automated and manual processes means that you need to be actively involved in Kanary Copilot’s data removals, which not everyone will love. However, you can get most of its features for free.

Best plan and pricing: Kanary Copilot free tier.

While you can pay to upgrade to the Premium plan, Kanary Copilot’s free tier contains much of the same functionality as the paid version. 

How Kanary Copilot compares to Incogni: Kanary Copilot takes a slightly different approach to online privacy, using automation to help you discover where your data is and then remove it. This makes it an interesting complement to some of the other services listed here, but it won’t outright replace them. 

Onerep

Onerep is a data removal service that specializes in scrubbing personal data from 230+ public record and people search sites. Pro plan members also get access to unlimited custom removal requests (from data broker sites that aren’t automatically covered). You’ll also get access to data breach monitoring; however, details are limited on what that entails. 

Similar to Incogni, this is where Onerep’s features end. The company focuses on data removal services — leaving it up to you to protect yourself and your family from other online threats. 

⚠️ Potential conflict of interest: Onerep’s founder has an ownership stake in the data broker Nuwber — essentially profiting from both the problem and the solution.

Best plan and pricing: Onerep Pro for $15.95/month (when paid annually).

The additions of human privacy experts and custom deletion requests to Onerep’s Pro plan make it a solid option. However, you’ll be paying a premium for those services; plus, privacy-minded customers may be turned off by Onerep founder’s ownership stake in a data broker.  

How Onerep compares to Incogni: Onerep targets fewer sites than Incogni, but focuses more heavily on public-facing listings. It offers more visibility into removal progress and includes a free scan, which Incogni lacks. However, its Pro-level plans are quite expensive when compared to alternatives. 

Mozilla Monitor

Mozilla Monitor is a privacy tool from Mozilla, the nonprofit behind the Firefox browser. It offers both free and paid tools to identify data breaches and remove your information from data broker databases. 

The free Monitor plan does a one-time scan and guides you through the manual opt-out process for some data brokers. For $13.99/month, the Monitor Plus plan will automate the removal process for 190+ data brokers. You’ll also get breach and data broker exposure notifications for 20 email addresses.

Best plan and pricing: Mozilla Monitor Plus for $13.99/month.

How Mozilla Monitor compares to Incogni: Mozilla Monitor reviews less than half of the data brokers that Incogni covers, and it’s almost as expensive on an annual basis. It may be a good choice for people who would prefer to work with a tool that has the trust and backing of the Mozilla foundation, but you’ll still be receiving limited protection for the cost. 

Data Removal Services Like Incogni Aren’t Always Enough

Although some states have privacy laws, such as the California Consumer Privacy Act (CCPA), data protection largely falls on the shoulders of consumers. While you can pay for tools that will help remove some of your personal information from the internet, even the best data removal services can’t shield you against more serious threats to your online accounts, identity, and finances. 

To protect your privacy online, you need to limit how much of it ends up online in the first place. Here are some tips to help: 

• Delete old or unused online accounts. Dormant profiles can hold personal photos, credit card data, bank account details, and security answers that can resurface in future breaches. Remember to delete unused apps, web browsers, and browser extensions, too. Aura can help surface old accounts (which you may have forgotten about) by scanning your email inbox. 
• Review app permissions. Many apps track your location, contacts, and browsing history to build robust data profiles. Limit access to only what’s necessary, and consider using a VPN to mask your digital footprint.
• Use strong, unique passwords. Use passwords that are 10 or more characters long and combine numbers, symbols, and uppercase and lowercase letters. A password manager, such as the one that comes with all Aura plans, can help you create and store complex passwords for each account.
• Set up two-factor authentication (2FA). Secondary verification stops criminals from accessing your accounts, even if they have your password. Use an authenticator app like Authy or Google Authenticator rather than SMS. Crooks can intercept your texts.
• Keep your software and devices updated. Security patches fix vulnerabilities that could allow hackers to access your devices, accounts, and data. 
• Tighten your social media privacy settings. Only people you know should be able to see your posts, contact information, and activity. Remove your birthday, family details, and hometown from your profile — scammers can use this data to impersonate you or guess answers to security questions.

For all-around privacy protection, you need more than a data broker removal service. Choose Aura for all-in-one safety — including online data removal, identity and credit protection, digital security, 24/7 U.S.-based support, and up to $5 million in identity theft insurance coverage.