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Is Norton Privacy Monitor Assistant Worth It? [2024 Review]

Norton’s optional Privacy Monitor Assistant claims to help remove your data from online sources — in practice, it falls short compared to other options.

Norton’s optional Privacy Monitor Assistant claims to help remove your data from online sources — in practice, it falls short compared to other options.

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      What Does Norton Privacy Monitor Do? Plans, Features, and Pricing

      Norton’s Privacy Monitor is a service that scans data broker and people search websites for customers’ personal information, including their phone numbers, current and past addresses, and driver’s license details.

      All Norton 360 with LifeLock plans come equipped with Norton Privacy Monitor — but this is not the same thing as Norton Privacy Monitor Assistant (which is a separate service that comes at an additional cost).

      While both services scan data broker sites for sensitive information, the main difference is that Norton Privacy Monitor will only alert you if it finds your information — while Norton Privacy Monitor Assistant will actively submit data removal requests on your behalf. 

      Requesting removal of your information can be a time-consuming process, especially if your information is uploaded to multiple data broker sites. Even after removal, it can sometimes be reaggregated again. Norton Privacy Monitor Assistant handles these removals and opts-outs for you, so you don’t have to do it yourself.

      Norton Privacy Monitor
      Comes included with all Norton 360 with LifeLock plans — starting at $14.99/month (or $99.48/year).
      Scans popular data broker sites for your personal information.

      Comes bundled with LifeLock’s basic identity theft protection and Norton digital security.
      Norton Privacy Monitor Assistant
      $12.99/month (or $109.99/year).

      Can also be purchased as an add-on to other Norton 360 and LifeLock plans.
      Scans popular data broker sites for your personal information every three months.

      Can request removals on your behalf.

      Along with making requests on your behalf, the main benefit of using Norton Privacy Monitor Assistant is that it re-scans data broker databases quarterly, in case they re-add your information.

      However, Norton Privacy Monitor only scans a limited number of data brokers, so your information could still be listed elsewhere. Add to that the fact that many customers on Norton’s online forums have complained about a lack of results [*], and you may be wondering whether this service’s expensive price tag is justified.

      To help you decide, let’s dive deeper into the features you get with Norton Privacy Monitor Assistant:

      Data broker and people search site scans

      Norton’s Privacy Monitor Assistant scans 19 data broker sites — including BeenVerified, PeopleLookUp, Spokeo, PublicRecords, and Instant Checkmate — for your personal information, such as your full name and address.

      You’ll be able to scan this list of sites every three months to check if data brokers have added (or re-added) your personal data to their lists.

      What you need to know: Norton only scans a tiny fraction of the hundreds of data brokers operating in the United States alone [*]. While it scans the larger people search sites, Norton can’t guarantee that your information won’t still be available on other websites.

      Opt-out requests

      If your information is found on a people search site, it is possible to get it removed. But the more data brokers that have gotten hold of your information, the more time-consuming the process becomes.

      Norton’s support agents handle this process for you, which involves them submitting opt-out requests on your behalf to get your information removed.

      What you need to know: Opting out isn’t a guarantee that your data will be removed. Organizations are under no obligation to delete your data unless your state has a comprehensive data privacy law. 

      They can even sell your information to another broker without your knowledge [*]. If you only need removals on a couple of sites, it may not be worth paying Norton to request this for you.

      💡 Related: How To Remove Your Personal Information From TruthFinder

      Additional privacy features (Norton 360 bundle)

      Norton 360 Deluxe and all Norton 360 with LifeLock bundle plans come equipped with Norton Privacy Monitor. Purchasing one of these plans gives you access to a wider range of features that provide more comprehensive protection than simply purchasing the Privacy Monitor Assistant.

      Pricing for Norton 360 with LifeLock plans ranges from $14.99 – $34.99/month.

      What you get with a Norton 360 with LifeLock subscription:

      • Identity monitoring. LifeLock identity monitoring includes Dark Web monitoring, identity and Social Security number (SSN) alerts, home title monitoring, social media monitoring, and more.
      • One or three-bureau credit monitoring. You get one-bureau credit monitoring with Equifax on the LifeLock Select and Advantage plans. The Ultimate Plus plan provides monitoring with all three major credit bureaus (Experian, Equifax, and TransUnion).
      • Device and internet security tools. Norton 360 comes with an antivirus software, secure virtual private network (VPN), parental controls, and other features to keep your mobile devices and Mac and Windows computers safe from cybercriminals.
      • Up to $3 million in insurance coverage. On the Ultimate Plus plan, you’ll be covered for up to $1 million each in lawyers and expert fees, stolen funds reimbursement, and personal expense reimbursement.

      What you need to know: Only the Norton Privacy Monitor is included with Norton 360 with LifeLock plans. If you want Norton Privacy Monitor Assistant, you’ll have to purchase it as an add-on to your plan.

      Is Norton Privacy Monitor Assistant Worth It?

      Norton and LifeLock have been around for over a decade and have helped protect millions of people against identity theft and online threats. 

      But there are some issues you should be aware of before investing in its privacy products:

      1. Limited privacy protection. Norton Privacy Monitor Assistant is extremely limited in the number of data brokers it scans for your personal information, and it lacks additional features to help protect your identity and privacy.
      2. Many customers complain about lack of results. The biggest draw for Norton Privacy Monitor Assistant is its done-for-you data broker removal and opt-out requests. However, several subscribers reported that they received no updates while paying for the service; and in some cases, their personal information remained exposed on data broker sites [*].
      3. Expensive standalone service. Norton Privacy Monitor Assistant charges a premium for what is essentially a data broker scanner and removal service. Compared to other services like Aura that offer this and more for just $5/month, it's difficult to justify paying more than $100/year for Norton.
      4. Norton’s recent password leak. A December 2022 breach affected nearly one million users when hackers were able to obtain Norton customer usernames and passwords to hack into accounts. The breach exposed customer names, contact information, and passwords stored in Norton’s secure password manager [*].
      5. LifeLock’s history of privacy issues. LifeLock doesn’t have the best track record for keeping its users’ information private, which could make you hesitate before signing up. In 2015, LifeLock paid out a settlement of $100 million to the Federal Trade Commission (FTC) for failing to secure customers’ personal information. This settlement was in response to a 2010 FTC order that LifeLock allegedly violated [*].

      Norton (and LifeLock) have been among the best-known companies in their industries for years — but they haven’t always been seen in the best light. The company’s security issues, deceptive marketing, and expensive products may make you want to consider an alternative.

      💡 Learn more: Is LifeLock Worth It? What To Know Before Buying

      Norton Privacy Monitor Assistant vs. Aura: Which One Is Better?

      Aura is a modern identity and privacy protection solution. Though a relatively new player in the market, Aura has already been rated #1 by, Forbes, TechRadar, and more.

      With stronger privacy protection, all-in-one identity protection, and easy-to-use device security tools, Aura’s Privacy Protection plans offer a more robust feature set that gives it a competitive edge against Norton Privacy Monitor Assistant — at a much lower price point.

      Norton Privacy Monitor Assistant
      Aura Privacy Plan
      $12.99/month (or $109.99/year).
      Starts at $3/month for a fully-featured individual plan.
      Privacy protection
      Scans 19 people search and data broker sites for your personal data every three months, and requests removal on your behalf.
      Comprehensive privacy protection with data broker opt-outs, people search removal, credit and insurance solicitation removal, spam call removal, online account monitoring, and more.
      Online and device security
      Only available with the Norton 360 bundle or on LifeLock plans.
      Built-in security for up to 10 devices, including a secure VPN, antivirus software, Safe Browsing tools, a robust password manager, and more.
      Password manager
      Only available with the Norton 360 bundle or on LifeLock plans.
      Password manager generates unique passwords, saves and stores them securely, and sends notifications if a used password has been compromised (such as in a data breach).
      Identity protection
      Only available on LifeLock plans.
      Comprehensive identity monitoring and fraud resolution — includes a $1 million insurance policy and expert White Glove Fraud Resolution Specialists who are available 24/7.
      Financial fraud protection
      Only available on LifeLock plans.
      Financial transaction and bank account monitoring, one-bureau credit monitoring, and credit lock.
      4.3 stars on Trustpilot
      4.7 stars on Trustpilot and rated #1 by, Forbes, TechRadar,, and more.

      Consider Aura’s privacy plans over Norton Privacy Monitor Assistant:

      • Better value. Aura’s fully-featured privacy plan comes with all the functionality Norton Privacy Monitor Assistant offers — plus identity, credit, and financial monitoring — for just $5/month. Norton Privacy Monitor Assistant costs more than twice that and comes with fewer features.
      • Includes identity and financial protection. Data broker removal is only a fraction of what you get with Aura. You also get home and auto title monitoring, court records monitoring, credit card and financial transaction monitoring, one-bureau credit monitoring and lock, and more.
      • Advanced digital security. Aura plans come equipped with a full suite of digital security tools — including a VPN and antivirus software for up to 10 devices, scam and phishing site protection, anti-track and ad block software, and a secure password manager.
      • 24/7 U.S.-based support. Aura’s U.S.-based support team is available 24/7 so you can get help quickly when you need it. If you become a victim of identity fraud, Aura’s dedicated team of White Glove Fraud Resolution Specialists can walk you through the steps of restoring your identity.
      • Up to $1 million in identity theft insurance. Aura provides a generous insurance policy on its Ultimate privacy plan. In the event your identity is stolen while using the service, you’ll be covered for $1 million in eligible losses and fees.

      How To Cancel Your Norton Privacy Monitor or LifeLock Plan

      You can cancel your Norton Privacy Monitor Assistant or LifeLock plan at any time. However, to be eligible for a full refund, you’ll need to request cancellation within:

      • 14 days of purchase for monthly subscriptions
      • 60 days of purchase or 60 days before renewal for annual subscriptions

      To request a cancellation, contact LifeLock support or log in to your LifeLock account and select “Request Support.”

      You can cancel your entire LifeLock plan and simultaneously cancel all bundled services, including Norton Privacy Monitor Assistant.

      Alternatively, you can elect to cancel Norton Privacy Monitor Assistant only and remain a regular LifeLock customer.

      Protect your privacy (and identity) online with Aura – starting at $3/month.

      Editorial note: Our articles provide educational information for you to increase awareness about digital safety. Aura’s services may not provide the exact features we write about, nor may cover or protect against every type of crime, fraud, or threat discussed in our articles. Please review our Terms during enrollment or setup for more information. Remember that no one can prevent all identity theft or cybercrime.

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