Aura, headquartered in Boston, Massachusetts, was established in 2014 by Hari Ravichandran following his experience with identity theft. In July 2019, Intersections Inc. and iSubscribed combined its services and renamed itself to Aura.
As a result, their respective brands Intrusta and Identity Guard were also brought together. Aura (and Aura.com) should not be confused with Aura International, a training and management consulting firm based in Beijing, China.